Lalela Mswane crowned Miss South Africa 2021

16 October 2021
KwaZulu-Natal’s Lalela Mswane has been crowned Miss South Africa 2021 at the glittering pageant finale held at Grand Arena, GrandWest in Cape Town
Miss SA Square (Mzansi)


The 24-year-old – who comes from KwaSokhulu in Richards Bay – graduated with a Bachelor of Law from the University of Pretoria. She is also a model and a dancer.

Mswane received R1 million in cash as well as a further R3 million worth of sponsorships and prizes, including the use of a fully furnished and serviced apartment at the luxurious Central Square Sandton, with fabulous interior décor by Vursa, and a Mercedes Benz C-Class Sedan for the year of her reign.

The two runners-up were Moratwe Masima, a qualified doctor from Midrand in Gauteng, and BCom Law degree student Zimi Mabunzi from eQonce (King William’s Town) Eastern Cape. Both received R175 000.

These Top 3 will represent South Africa at the world’s three most prestigious pageants – Miss World, Miss Universe and Miss Supranational. The person going to which competition will be revealed in coming days as the Miss South Africa Organisation decides which candidate would do the best at which pageant.

The new Miss South Africa’s mother Hleliselwe was an accounts clerk who, after years in the labour force, decided to assume the great responsibility of being a homemaker. She has an older sister Hlobisile and brother Mavela. Her father passed away 11 years ago.

In her Miss South Africa acceptance speech, Mswane outlined what she would like to achieve in the year of her reign:

“During the journey towards this title, I made unemployment the cornerstone of all the causes I care for because it not only affects our youth but is the source of many of the social ills so prevalent in South Africa. It is now my duty as Miss South Africa to ensure that I start the conversation about unemployment amongst our youth and seek meaningful solutions which will have long-lasting effects towards its rebate.

“My campaign aims to offer support to young people to assist them to create their own employment opportunities by means of entrepreneurial skills and, in doing so, empowering them to be self-sufficient and to secure their own economic futures. I neither take the magnitude of the task lightly nor for granted because I know unemployment is a complex issue. But action towards its reduction is necessary today more than ever. Let us get ready to create and build healthy and sustainable entrepreneurial opportunities, take ownership of and shape our own futures. There’s never been a better time to do so!

“A heartfelt note of gratitude to my fellow Miss South Africa 2021 sisters for making this journey so incredibly amazing. My beautiful South Africa, now that I have been so warmly welcomed into your hearts, I hope to bring you as much joy and pride as I can. My role now to encourage, to inspire, to give hope and to continue to work and build onto the legacies of Miss South Africa’s past. I intend to live by every word I have expressed and to serve, lead and represent our beautiful nation to the best of my abilities,” she concluded.

The event was screened on M-Net (DStv Channel 101) and Mzansi Magic (DStv Channel 161) and streamed online for an international audience on MissSA.live. Hosts were two of South Africa’s best-loved television personalities, Anele Mdoda and Nico Panagio, while Miss Universe title holders, 2018 winner Catriona Gray and her 2019 Zozibini Tunzi, were backstage presenters.

The all-women selection panel line-up included respected and influential personalities with reigning Miss Universe Andrea Meza joined by Miss Universe 2015, TV personality, model and actress Pia Alonzo Wurtzbach; former Miss South Africa title holders Basetsana Kumalo (1994) and Tamaryn Green (2018); actress Shannon Esra (The Queen); vice-chancellor of the University of Cape Town Mamokgethi Phakeng and radio and TV presenter Dineo Ranaka.

Miss South Africa is presented by Weil Entertainment in association with M-Net, Mzansi Magic, Sun International and the City of Cape Town.

Go to:

Ø  https://www.misssa.co.za

Ø  Facebook: https://www.facebook.com/MissSouthAfricaOfficial

Ø  Twitter: @Official_MissSA

Ø  Instagram: @official_misssa

Ø  YouTube: https://www.youtube.com/c/MissSouthAfricaOfficial

Ø  Hashtags: #MissSA2021 #MissSouthAfrica #Faceyourpower #Embraceyourfuture

Notes to Editors

About the City of Cape Town

The City of Cape Town is a local government entity with authority over the greater city of Cape Town.

Wrapped around a mountain range and nestled between two oceans, Cape Town boasting an array of attractions including one of the New 7 Wonders of Nature, providing a memorable experience for its residents and visitors. Cape Town is the undisputed DigiTech hub of Africa and has earned a reputation as a premier events destination by successfully hosting major events. It has been recognised as the World’s Leading Festival and Event Destination 2018 and Africa’s Leading Festival and Event Destination for two consecutive years by the World Travel Awards.

About MultiChoice Group

MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 20.9m households across 50 countries on the African continent. Its track record of more than 35 years is reflective of a commitment to provide audiences with only the best local, sport and international content. MCG’s strong partnerships with distributors, installers, and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market. Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets. Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans. MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport. MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With more than 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 6bn devices and applications for some of the world’s best brands.

About Sun International

The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts profile make it a recognised premium brand. The Sun International Group has a diverse profile of assets including world class five-star hotels, modern and well-located casinos, and some of the world's premier resorts. Its destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service.


Issued by Ninesquared Communications and Events on behalf of the Miss South Africa Organisation. For more information contact Janine Walker on [email protected] or 083 600 9753; Grant Bushby on [email protected]  or 076 494 4747