Award-winning singer and songwriter Elaine officially launched her new wellness platform, Soft Girl Sundaze, on 9 August 2025 in celebration of South Africa’s Women’s Day with an intimate gathering celebrating feminine energy, self-care, and connection.
Soft Girl Sundaze welcomed a select group of inspiring women, including Ayanda Thabethe, Lungile Thabethe, Thabsie, Londie London, Nadeli Aphiwe, Naledi Mallela, Sinqobile Tusani, and Ndavi Nokerii to an elegant and tranquil space. Together, they gathered to share energy, stories, and a commitment to wellness.
The day began with a rejuvenating pilates session led by Shoneze Jayd Ramsammy, guiding the group through mindful movement to reconnect body and spirit. It ended with an uplifting music set by DBN Gogo, celebrating joy, freedom, and the bond between women.
Soft Girl Sundaze was brought to life in collaboration with People of Change Creative Agency (POC) and Pretty Wild, alongside valued partners Lainey’s Flowers, Sol de Janeiro, Dreambodi, Lelive, Elaine Music, So Matcha, and Tempo Luxury. Each partner aligned with the event’s luxurious yet grounded ethos.
Speaking about her vision for Soft Girl Sundaze, Elaine had this to say, “Soft Girl Sundaze is about creating a sanctuary where women can slow down, connect, and embrace softness as a strength. It’s a celebration of rest, beauty, and community - all without compromising on style.”
Following the success of its debut, Soft Girl Sundaze will return as a recurring series - offering women a safe space of connection, wellness, and joy. Each gathering will present a fresh lens on self-care, blending movement, mindfulness, beauty, and lifestyle experiences.
In the Soft Girl Sundaze world, wellness is not just what you do - it’s how you live.