Captivating viewers and creating trending moments

Mzansi Magic and 1Magic, the leading local entertainment channels of M-Net, have established themselves as more than just captivating viewers. They have become cultural phenomena, generating trending moments and stimulating online discussions.

Both the channels feature epic line-ups of shows that are social media sensations and spark discussions. These shows have captured viewers’ hearts and attention. From workplace conversations to interactions in other social circles, these shows have become the highlight of discussions.

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Understanding the importance of being part of the conversation, Mzansi Magic and 1Magic are launching the “S’trenda Waya Waya" campaign. This campaign aims to energise existing viewers to continue watching and posting about the shows while attracting new audiences to join the excitement. 

The viewers of these shows are not just avid fans but trendsetters. They actively contribute to social media conversations, creating a vibrant community of engaged users. With these shows, M-Net's local entertainment channels have tapped into a highly receptive audience who is willingly engaged in the programming.

“We are excited to provide our subscribers with content they can connect with. The social media buzz surrounding our shows has opened up new ways to interact with our audience. We are always looking for ways to improve our content and make our viewers feel heard." As a brand, this is an exciting journey where we can encourage healthy debates, gain insights into our customers' interests, and create a more meaningful connection with them. We see this as an opportunity to create a more accessible community, and to ensure our content reflects our viewers' interests,” says Zintle Botha, Executive Head of Marketing General Entertainment South Africa.

Mzansi Magic (DStv Channel 161 on DStv)

Umkhokha: The Curse – Monday to Friday at 20:30

The Bala Family – Thursdays at 20:00

Makoti, Are You the One? – Sundays at 19:00

 

1Magic (DStv  Channel 103 on DStv)

The River – Monday to Friday at 20:00

1802: Love Defies Time – Monday to Wednesday at 20:30

Roomies – Thursdays at 20:30

The Real Housewives of Johannesburg Season 3 – Fridays at 20:30

Join the discussion on social media, using #TrendaWayaWaya.

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