Go over the moon with Moonbug

Kids 20 October 2022

MultiChoice launches a dedicated 24/7 children’s channel on DStv.

Go over the moon with Moonbug

Moonbug Kids (DStv Channel 314) promises wholesome and fun-filled entertainment to complement any family routine. The channel features exclusive, linear, and pre-school content from the Moonbug portfolio, which include much-loved shows like CoComelon, Blippi, Little Baby Bum, Supa Strikas, ARPO and many more.

Moonbug Kids shows promote healthy values such as compassion, empathy, and resilience to kids around the world.

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Moonbug Kids comes to DStv

Moonbug Kids will be available to 21.7 million DStv customers across 45 African countries and will air in English. “This is an incredibly significant deal for us and part of our wider strategy to roll out Moonbug Kids Channels on pay-TV platforms across EMEA and APAC,” says Moonbug EMEA and APAC Managing Director Nicolas Eglau.

“Launching a premium, advertising-free, linear channel with DStv is one key advantage of our digital-first approach. It enables us to structure the channel by applying our in-depth knowledge of children's viewing, including when and how they engage with content,” adds Nicholas.

The agreement highlights DStv’s shift in mindset about digital-first content (programmes that were initially available on digital platforms like YouTube). Other Moonbug linear Kids Channels have already launched in other territories across MENA and in APAC in The Philippines and Malaysia.

“Digital-first content is entering traditional channels and dominating these. The quality and appeal of these shows has vastly improved over the past few years. Platforms like ours recognize these shows' benefits in retaining viewership,” says Georginah Machiridza, Executive Head of Content Strategy and Third-Party Channels at MultiChoice Group.

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Moonbug Entertainment is creating the channel with a dedicated 24/7 programming schedule. It will feature engaging entertainment that supports children’s development. The schedule will also support families with their daily routines such as mealtimes, playtime, bath time, bedtime, and more.

“MultiChoice are very selective about the kind of channel that gets on the platform, so for us being on MultiChoice is almost like a quality stamp of approval,” says Nicholas. “We’re all parents. Moonbug was started by parents for parents and as such we want to create great entertainment for kids all around the world – which kids will love – and their parents will love that they love,” says Ditte Lucas, Head of Brand at Moonbug.

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