As DStv’s Upsize promotion concludes at the end of January, DStv says the focus is shifting from temporary upgrades to practical product enhancements designed to deliver everyday value for South African households.
Following nearly three months of package upgrades as part of a successful promotional campaign that delivered much improved November and December subscriber growth trends, the company has announced a set of offers and product enhancements aimed at making the service easier to access, easier to share and easier to stay connected.
Stronger value at entry level
DStv has strengthened its Access package by adding three channels, including Trace Ngoma (formerly Trace Africa), Trace Gospel and WWE permanently. The additions broaden the mix of music, faith and live entertainment available on one of DStv’s most affordable packages and ensure that customers who choose to manage costs by staying on Access continue to receive a great service that meets their needs.
Lower decoder pricing reduces the cost of entry
DStv has maintained its lower upfront cost of hardware, including the promotional price for the entry-level HD decoder to R499 (R799 installed), alongside reductions of up to 57% on Explora decoders. The discounted pricing is designed to remove hardware as a barrier, whether customers are new DStv customers, replacing older equipment, adding an extra TV or reconnecting after a break.
“What matters now is how DStv fits into people’s lives month after month,” says Willington Ngwepe, CEO of MultiChoice, the broadcasting service licensee. “We want customers to have options that make it easier to stay connected, even when budgets are tight.”
New payment feature reflects shared households
DStv has launched a new payment feature on the MyDStv App that allows customers to split the cost of a single DStv subscription with a friend or family member. Using the app, the primary account holder can send a payment link to another person to contribute towards the monthly subscription, with the bill able to be split between two people.
The feature reflects the reality of shared living arrangements, where subscription costs are often divided across households, and is designed to make cost-sharing simpler and more transparent.
Rewards continue to return value to customers
As part of the broader DStv Rewards programme, the ability to pay DStv subscriptions using DStv Coins, which launched in October 2025, continues to see strong uptake. Since launch, customers have redeemed more than 20 million DStv Coins to offset the cost of their DStv subscriptions through both full and hybrid Coins-and-cash payments.
The feature gives customers more flexibility in how they manage their monthly subscription and reinforces Rewards as an ongoing benefit rather than a once-off promotion.
Customers can now also stand a chance to win R3 million’s worth of DStv Rewards Coins as well as once-in-a-lifetime FIFA World Cup experiences. The Rewards programme is positioned as an ongoing benefit for loyal customers rather than a short-term promotion.
The MyDStv App is free for all DStv subscribers and brings together self-service features, account management tools, Rewards and in-app games in one place, giving customers greater control over how they manage their DStv experience.