
Shell V-Power and Absa are rewarding you for seeing even more of Mzansi - for real!
OUR APPROACH
Rather than presenting the competition as a traditional sponsor promotion, we position it as an extension of the Mzansi Magic experience.
By anchoring the mechanic in themes already synonymous with the channel, e.g. ambition, resilience, community and proudly South African stories.
With this approach, the campaign keeps audiences immersed in the content world while naturally introducing Shell V-Power and Absa as the partners that help make those journeys possible.
The result is a promo that feels like it belongs on Mzansi Magic, with the competition woven organically into the narrative.
THE PRIZEStand a chance to win your share of R100 000 in Shell V+ Rewards vouchers. Every entry gets you closer to your next unforgettable journey. |
