About DStv Kenya

A message from the Managing Director

As Kenya’s Most Beloved Storyteller, we leverage the transformative power of entertainment to enrich Kenyan lives. Through our broadcast and streaming services, we curate a captivating collection of local and international stories that unite people through shared passions. Serving as the unequivocal hub for Kenyan shows featuring top local stars, we take pride in being the go-to destination for quality entertainment.

MultiChoice Kenya stands unwavering in its commitment to delivering meaningful and relevant entertainment experiences for our valued audience.

- Nzola Miranda
MultiChoice Kenya Managing Director

How we create social value

Directly employing over a thousand people, we operate from offices and branches across Nigeria.

Our supply value chain includes more than 12000 dealers, retailers, installers, sales agents and sabimen.

2019 Socio-Economic Impact Report from Accenture™ estimates that from 2016 – 2019 alone, MultiChoice Nigeria contributed N634.6 billion to Nigeria’s GDP, impacted the livelihood of Nigerians to the tune of N2.8 billion and created economic value of N57.1billion through new businesses, therefore creating incremental spend in the economy.

In addition, the business paid N39.6 billion in taxes and fees and spent N49.5 billion on content and local production facilities with 177,459 hours of content commissioned.

The MultiChoice Talent Factory (MTF)

Through the MTF, we are developing and training young people who are passionate about film. With this social investment, we are promoting the growth of local content in key markets.

Delivered through 3 touchpoints, the MTF Academy, the MTF MasterClass Series and the MTF Portal, we are impacting the lives of over 15,000 film makers, elevating the quality of storytelling and shaping Nigeria’s image positively.

In April 2021, we successfully graduated the second set of 20 students from the West African academy based in Lagos. Our alumni are now gainfully employed in the industry, having set-up production companies while in the academy.

Through the alumni production companies, our local content pipeline is growing.

M-Net and Africa Magic

Through M-Net and Africa Magic, we commission series, reality shows, light entertainment programmes and films in the Yoruba, Hausa, Igbo and English languages creating 177,459 hours of original local content, pumping economic value of N32.6 billion directly into the creative industry and providing 9,955 jobs in adjacent industries.

From one channel in 2003, Africa Magic has expanded to eight channels, fuelling an insatiable demand for more top-quality programming premium content such as The Voice Nigeria, Big Brother Naija and the Africa Magic Viewers’ Choice Awards (AMVCA), all of which have captivated millions of viewers across the continent.

One of the most popular Africa Magic series, Tinsel, has clocked more than 2000 episodes while employing 1200 staff and crew.

Exploring DStv Kenya

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A message from the Managing Director

How we create social value