Thu 19 Mar 2015, 10:54
As sub-Saharan Africa's second-largest economy, the continent's biggest oil producer and Africa’s most populous country, Nigeria is an extremely important market for MultiChoice.
A message from Adewunmi Ogunsanya, Chairman of MultiChoice Nigeria:
As sub-Saharan Africa's second-largest economy, the continent's biggest oil producer and Africa’s most populous country, Nigeria is an extremely important market for MultiChoice. Through the MultiChoice Nigeria joint venture, we are fully committed to helping drive positive change in this fast growing economy, and to providing world class services to our large and rapidly growing subscriber base.
To date, our biggest accomplishments are the solid relationships we have managed to forge with our many partners and stakeholders across the country. Federal, State and Local Government, the regulators, the National Broadcasting Commission (NBC) and the Nigerian Copyrights Commission (NCC), and our broadcaster partners are among the most valued of these. We continue to work closely with them to develop policies, legislation and regulations that provide an enabling environment and contribute to the growth and development of the broadcasting, and especially pay television, industry in Nigeria.
We aim to continue enriching the lives of its citizens through our world class Pay -TV service, our development of local production industries and dealerships, and our support for education in Nigeria.
MultiChoice was the first to introduce pay television on the continent and, in keeping with our spirit of innovation and creativity, we were also the first in Nigeria to launch a digital dual-view decoder; the first to commission a fully “made for Africa” African channel (AfricaMagic); the first to commission a Direct-to-Home (DTH) television uplink facility in Nigeria; and the first to establish a national call centre to attend to subscriber enquiries or issues.
Rapid expansion and a steadfast belief in a bright future for our business in Nigeria have ensured that we continue to invest significantly, not only in our people and operations, but also in the broader Nigerian economy and its communities.
The company has invested more than N13 billion (US$100 million) in Nigerian content since our entry into the market in 1994. Today, we directly employ more than 300 Nigerians to deliver our products and services, and have created many more indirect jobs along the value chain, including providing employment for more than 1 000 Nigerians through our Enterprise Development initiatives.
In order to continually improve our service offering, we invest in our operations and infrastructure on an ongoing basis. With this in mind, we have made substantial investments in new products, services, payment methods, content and technologies. In addition, where possible we buy the properties that host our offices.
Corporate Social Responsibility
In Nigeria MultiChoice has established MultiChoice Resource Centres in one hundred and sixty one schools. The MRCs have been rolled out in partnership with the Ministry/Department of Education. The MRCs play an important role in providing access to information to schools, in particular rural schools, thereby helping to bridge the digital divide between schools with access to information and those without.
MultiChoice Abuja office:
Plot 1548 Ademola Adetokunbo Crescent, Maitama, beside the National Emergency Management Agency (NEMA) and adjacent the Hilton Hotel.