A message from the CEO
At MultiChoice Nigeria, enriching lives within the communities we serve remains central to how we do business. We recognise that the long-term sustainability of our organisation is inseparable from the advancement of these communities.
We create socio-economic value through our everyday operations and sustained investments in social impact initiatives spanning education, skills development, sports, and critical local infrastructure. These efforts are designed not only to drive inclusive growth, but to strengthen the ecosystems that support our industry and the wider economy.
Our socio-economic investments have contributed meaningfully to Nigeria’s economic development – supporting entrepreneurship, enabling job creation, and expanding opportunities across our channel distribution and partner platforms. Through targeted infrastructure investments, we continue to play a role in enabling growth across multiple sectors of the economy.
Our continued investment in local content directly empowers indigenous filmmakers and adjacent creative sectors, unlocking new income streams and reinforcing the value chain that sustains the industry.
Ultimately, MultiChoice Nigeria is driven by a clear purpose: to make a positive, lasting impact while minimising negative effects on the communities in which we operate. Anything less would be inconsistent with our mission of truly enriching lives.
- Kemi Omotosho
CEO, MultiChoice
A Canal Plus Company
“Our business is built on creating shared value – through our operations and through deliberate investments in education, skills, sports, and infrastructure that strengthen the communities we serve.”
- Kemi Omotosho
Chief Executive Officer, MultiChoice Nigeria
A Canal Plus Company
How we create social value
Directly employing over a thousand people, we operate from offices and branches across Nigeria.
Our supply value chain includes more than 12000 dealers, retailers, installers, sales agents and sabimen.
2019 Socio-Economic Impact Report from Accenture™ estimates that from 2016 – 2019 alone, MultiChoice Nigeria contributed N634.6 billion to Nigeria’s GDP, impacted the livelihood of Nigerians to the tune of N2.8 billion and created economic value of N57.1billion through new businesses, therefore creating incremental spend in the economy.
In addition, the business paid N39.6 billion in taxes and fees and spent N49.5 billion on content and local production facilities with 177,459 hours of content commissioned.
Through the MTF, we are developing and training young people who are passionate about film. With this social investment, we are promoting the growth of local content in key markets.
Delivered through 3 touchpoints, the MTF Academy, the MTF MasterClass Series and the MTF Portal, we are impacting the lives of over 15,000 film makers, elevating the quality of storytelling and shaping Nigeria’s image positively.
In December 2023, we successfully graduated the fourth set of 20 students from the West African academy based in Lagos. Our alumni are now gainfully employed in the industry, having set-up production companies while in the academy.
Through the alumni production companies, our local content pipeline is growing.
Through M-Net and Africa Magic, we commission series, reality shows, light entertainment programmes and films in the Yoruba, Hausa, Igbo and English languages creating 177,459 hours of original local content, pumping economic value of N32.6 billion directly into the creative industry and providing 9,955 jobs in adjacent industries.
From one channel in 2003, Africa Magic has expanded to six channels, fueling an insatiable demand for more top-quality programming and premium content such as Nigerian Idol, Big Brother Naija and the Africa Magic Viewers’ Choice Awards (AMVCA), all of which have captivated millions of viewers across the continent.
One of the most popular Africa Magic series, Tinsel, which is now in its 17th season has clocked more than 4000 episodes while employing 1200 staff and crew.