Imisi is officially the winner of Big Brother Naija Season 10. On Sunday night in Lagos, Ebuka Obi-Uchendu presided over the biggest night in African entertainment as comic charisma-tron trounced eight finalists, Dede, Isabella, Kola, Koyin, Kaybobo, Jason Jae, Mensan, and Sultana, to claim the crown. Ebuka stepped out in culture and command, coral beads draped heavily, a leopard-print robe over immaculate white, a pearl-rimmed velvet crown, and a carved staff, an elegant homage to Chief Pete Edochie that suited the decade-marking finale.
The night’s victor, Imisi, stayed gloriously herself in neon-green Crocs, nerves steady, the same energy that powered her through a record 29 housemates, the most in any season, two launch nights, and a calendar of highlights that kept the internet in a chokehold. By the time the confetti fell, she was seated on the throne of the continent’s most-watched title, a punctuation mark on ten years of icon generation.
From day one, Imisi moved like television was a city she already knew, bindi on the brow, makeup joyfully unserious, a wig archive that looked like the candy aisle staged a coup. The timeline tried to reduce her to a meme; she flipped the meme into a lane. She narrated rooms with best-friend and hype-man cadence, converted awkward beats into punchlines, and built an ecosystem of highlights without aura-farming the moment. That is not clout-chasing, that is clout-setting.
Wager nights proved the separation. Theatrical, yes, but never a crutch. She worked timing and breath, pivoting from silly to sincere like a comic with range and an actor with subtext. The Spoon Saga, premium petty, staged with clean blocking and a tag that owned the feed for days. When pressure spiked, she stood on business, confrontations handled with chest, not cruelty, no ship dependency, no storyline crutches. Just persona, craft, receipts.
Tonight’s coronation locks the season’s thesis. Opeyemi “Imisi” Ayanwale, 23, Oyo, fashion kid, actor, charisma engine, did not win on volume, she won on authorship. She turned eccentricity into language and fandom into fellowship, gave best-friend energy at noon and performance discipline by night, and stayed legibly herself all the way to confetti. In a year addicted to spectacle, she delivered a signal, then made it sing.
Dede, Precious Ashiogwu, 23, Scorpio, Delta State, ran the season like a soft-power fashion film, facecard never declined, facebeat polished to mirror gloss, and chic Y2K codes that cut through every wideshot. She was not just pretty TV, she was a plot. The fishpond arc, simmering entanglements with Kola, Koyin, and Jason Jae, fed think pieces, Spaces, and a steady highlight farm without breaking zen. She moved like an entrepreneur who knows the product is herself, unbothered cadence, diva poise, soft but steel-spined, giving “I belong in the spotlight” without touching the mic.
The fandom locked in because the receipts matched the rhetoric, loyalty to her image, unapologetic edges, and tenderness that peeks out when it counts. In a house addicted to noise, Dede curated signal, fierce, unstoppable, unbothered, signing off as Runner-Up with a calm voice and a retro pixie crowned in roses.
Koyin set the metre for Season 10 on day one, first tear out the gate, and suddenly the whole season had permission to bawl on main. It was not weakness; it was access.
He ripped the plastic off his layers early and never left the headline lane. The chops kept flipping, fresh fades, candy colours, braids on rotation, like his lookbook had a weekly sprint. On the floor, he was pure voltage, the house’s kinetic core, the guy who could turn a quiet track into a crowd moment without forcing it. After shelving the fish movement, he locked in with Isabella and delivered one of the season’s most talked-about bonds, sizzling chemistry with receipts. Between the emotional openness, the look switches, and that dance-floor supremacy, Koyin made vulnerability read like star power.
Season 10’s Top 10 read like a gallery of distinct energies. 9) Kaybobo brought high-voltage mischief and meme-fuel spontaneity, the late-night chaos merchant who could flip a room with a one-liner, and onstage he hinted at a reunion with his house boo, Thelma Lawson. 8) Isabella turned soft-glow charm into headlines and set the TL ablaze with the Koyin storyline, camera-ready and always plot adjacent. 7) Mensan kept it composed and calculated, a slow-burning operator whose poise under pressure made the messy bits watchable; we cried along with him. 6) Jason Jae floated between cool and catalytic, dance-floor energy, clean diary-room reads, and just enough entanglement to keep the comments moving.
The top half tightened like a final sprint. 5) Kola stood on conviction, conversation ready, chest out, a presence that shaped rooms and kept the fishpond currents interesting. 4) Sultana played rhythm and range, loyal when it mattered, fiery when it counted, quietly stacking receipts week after week. 3) Koyin set the season’s tone from day one, the first stream of tears, the greenlight for vulnerability in the 10 out of 10 house, then owned the floor with dance-king electricity, hair eras in rotation, and a sizzling link up with Isabella that fed the feeds. From there, the finale wrote itself. Dede sealed Runner-Up, Imisi took the crown, the author of a season that bent to her language.
Imisi was crowned the winner of Big Brother Naija season 10 on Africa Magic Showcase and Africa Magic Family on DStv channel 151 & Gotv 49 on Sunday, 5 October 2025. Follow us on X, Instagram, Facebook and TikTok for all the gist. BBNaija season 10 is proudly brought to you by our Gold sponsor, Guinness Nigeria.