BBM Slimbillboard - no logos

A guide to becoming the ultimate influencer – BBMzansi

21 March 2024
Let's take a look at how to make your influencer career pop!
Article Cover

This week, the housemates are on a quest to be the ultimate influencers, and we are here to spill the tea to y'all about the steps you can take to kickstart your influencing career. Let's get down to it.

Have a niche: It is important to know what you want your content as an influencer to be centred around. It could be a subject matter like fitness or fashion, or a specific audience like moms or gamers. Find your unique voice and perspective within that niche to stand out from the crowd. Remember, authenticity is key to building a loyal following and establishing credibility as an influencer.

Step up your tech game: In this day and age, influencing involves a good camera for those aesthetically pleasing videos and pictures, a microphone if you do voiceovers and more. You need to be up-to-date with what gadgets will help draw attention to your work. You do not have to break the bank as a starter. Be on the lookout for budget-friendly devices and work your way up as you grow in the profession.

Social media is key: Influencing mostly relies on social media users' reception of the content you create, so it is advisable to be up-to-date on the latest social media trends and platforms. You do not have to use all, but having a strong presence on at least a few key platforms is important to reach a wider audience.

Networking: Now we know some of us are introverted, but it doesn't hurt to collaborate with other influencers within your chosen space of influence. Networking with other influencers can help you expand your reach and gain new followers who may be interested in your content. Additionally, collaborating with others can also provide opportunities for growth and learning in the industry.

Reserach: As the old saying goes, knowledge is power. Therefore, you must have a fair knowledge of the area of influence you want to go into, especially if you are going to focus on a niche within that space. This will not only help you create valuable content but also establish yourself as an authority in your field, attracting more followers and opportunities for collaboration.

With the few points provided above, we hope to have armed you with some knowledge about how to conquer the influencing world.

[Image by Getty Images]

You can vote to save your favourite housemate on the Mzansi Magic website and mobile site by selecting MakhekheMcJuniorMpumiSinayeWilly, or Zee and entering your number of votes. Voting via these platforms is limited to 100 votes per user.  You can also download the MyDStv app from the iStore for Apple devices or Play Store for Android devices for additional votes. Votes  are free and allocated based on your subscription packages. The voting window closes by 21:00 on Thursday (CAT). Join the conversation online using the hashtag #BBMzansi and connect with on FacebookXInstagram, and TikTok. Stay connected to DStv to watch every minute.