ATL: Above The Line
Buy high impact reach in specific programming, channel environments utilising cherry picks, loose spots, or high reach & frequency making use of our cost effective airtime packages.
Options include:
- Cherry picked spots in live and VoD TV
- Individual or multi-channel packages deals
- Programme and sport event sponsorships
- Product placement in original productions
- Advertiser funded productions
As well as a host of other additional innovative, tactical, brand-building opportunities
BTL: Below The Line
A range of multi-platform components our BTL offers a cost-effective, well-rounded ad campaign strategy. Build brand awareness and audience affinity with targeted approach through the power of DStv’s general entertainment programming, sport content, and channel environments.
Options include:
- Options – DStv Decoder and “link to linear” on DStv Stream
- Programme sponsorships & tactical deals
- Sport event sponsorships & tactical deals
- Product integration in original productions & live events
- Advertiser Funded Programmes (AFPs)
- Tactical opportunities: L-Boards, Squeeze Backs
- Competitions (includes competition management)
Innovation
Ad Engage on DStv Decoder: The ability to dynamically add response-tools to TVCs and in-content programmes to drive engagement and interaction. These response tools include QR codes, overlays and L-Boards. This technology can be used as enhancement for any campaign and suits all call-to-action drives.
Innovation
Ad Engage on DStv Decoder: The ability to dynamically add response-tools to TVCs and in-content programmes to drive engagement and interaction. These response tools include QR codes, overlays and L-Boards. This technology can be used as enhancement for any campaign and suits all call-to-action drives.
Linear Ad Specs
View our Linear Ad specifications below or download as PDF.
| Specifications | 16:9 SD Channels | HD Channels |
|---|---|---|
| Aspect Ratio | 16:9 SD Full screen OR (Previously: 4:3 FHA - title/action safe recommended) 1024px x 576px aspect ratio |
16:9 Full screen 4:3 title/action safe (recommended) 2:1 interlace component digital videotape system produced in accordance with ITU-R BT.709-5 1920px x 1080px active lines interlaced at 25 frames per second, 50 fields file delivery |
| Delivery | Digital File Delivery (Adstream or MediaMove) | Digital File Delivery (Adstream or MediaMove) |
| Audio | Stereo | Stereo or 5.1 (Dolby E) |
| Labelling / Countdown Clock |
16:9 SD Full screen / (previously 4:3 FHA) General: flighting code, audio, time-code in, production house, client, contact |
HD General: flighting code, audio, time-code in, production house, client, contact |
| Flighting Code | MNET/030/001/E/F | MNET/030/001/E/H |
| 4-Letter Code | Same: MNET (example) | Same: MNET (example) |
| Duration | Same: 030 | Same: 030 |
| 3-Number Code | Same: 001 | Same: 001 |
| Language | Same: E or A etc. | Same: E or A etc. |
| Television Letter | Different: F | Different: H |