From pimping out the house to the grocery budget for feeding 29 housemates, Biggie has splurged like never before. Here’s a breakdown of how this season cements him as the ultimate big spender.
Pimping up the crib
The BBNaija mansion has always been a spectacle, but this year it’s on another level. The Season 10 house blends Scandinavian minimalism with African artistry - warm wood, bold lighting, vibrant pink and blue tones - all deliberately designed to be both luxurious and psychologically charged. It’s clear Biggie didn’t just redecorate, he pimped the crib into one of the most beautifulreality TV houses in Africa.
Biggie broke the grocery budget
Feeding 29 housemates, the highest number in years, is no small feat. But Biggie has gone all out with sponsors like Pepsi, Indomie, Dano, and Goldenpenny stocking the shelves in bulk, the kitchen has become a stage for both meals and marketing.
But that hasn’t stopped the housemates from making food a battleground. The wager system means housemates are constantly walking a fine line between feast and famine.
Saturday nights = Superstar DJs
No expense has been spared on entertainment. The Saturday night parties have always been iconic, but Season 10 has scaled up with some of the hottest DJs in Nigeria. The show’s “10/10” status suggests a rotation of afrobeats and amapiano heavyweights - think DJ Chocolate Thunder, DJ YK Mule, and more - turning the house into Lagos’ most exclusive club every weekend.
For the housemates, it’s release and for fans, it’s a reminder that no one throws a party like BBNaija.
The secret room upgrade
Rooboy, Dede, and Joanna were whisked into a “secret room” after a fake eviction. This season, the secret room feels more like a luxury bunker where they just eat, chill and do nothing
Still, the room’s purpose hasn’t changed, to create psychological tension. By keeping it isolating yet stylish, Biggie ensured that even his “cheaper” tricks came with a price tag of flair.
Biggie’s 10/10 splurge
From amazing house decor to star-studded Saturday raves and secret room drama, Season 10 proves Biggie isn’t just hosting a show, he’s throwing money at every angle to make it unforgettable.
With 29 housemates and a ₦150 million prize, BBNaija Season 10 is as much about spectacle as it is about strategy. Biggie has gone full big spender and fans are eating it up.
All housemates are up for possible eviction this week with the exception of Head of House Thelma Lawson, Most Influential Player Of The Week Kaybobo, and Dede, Joanna and Rooboy, who have immunity. You have until this Thursday at 22:00 WAT (23:00 CAT) to vote (hyperlink) for your favourite 10/10 housemate. Watch BB Naija season 10 live 24/7, on DStv Channel 198, GOtv Channel 49, and on Showmax. Follow us on X, Instagram, Facebook and TikTok for all the gist. BBNaija season 10 is proudly brought to you by our Gold sponsor, Guinness Nigeria.