Mzansi Magic and 1Magic, M-Net's leading local entertainment channels, are not just captivating viewers but also contributing to a cultural phenomenon – creating trending moments and online discussions via television.
The channels’ line-up of shows has become a social media sensation sparking robust discussion. The River, 1802: Love Defies Time, Roomies, The Real Housewives of Johannesburg season 3, Umkhokha: The Curse, The Bala Family, and Makoti, Are You the One? These shows have captured viewers' hearts and attention, who participate in the social media buzz surrounding them. From workplace conversations to interactions in other social circles, these shows have become a highlight.
Understanding the importance of being part of the conversation, Mzansi Magic and 1Magic are launching the S'trenda Waya Waya campaign which aims to energise existing viewers to continue watching and posting about the shows while attracting new audiences to join the excitement.
These viewers are not just avid fans but trendsetters. They actively contribute to social media conversations, creating a vibrant community of engaged users. With these shows, M-Net's local entertainment channels have tapped into a highly receptive audience who is willingly engaged in the programming.
"We are excited to provide our subscribers with content they can connect with," says Zintle Botha, executive head of marketing general entertainment South Africa. "The social media buzz surrounding our shows has opened up new ways to interact with our audience. We are always looking for ways to improve our content and make our viewers feel heard. As a brand, this is an exciting journey where we can encourage healthy debates, gain insights into our customers' interests, and create a more meaningful connection with them. We see this as an opportunity to create a more accessible community, and to ensure our content reflects our viewers' interests."
Mzansi Magic and 1Magic are committed to driving appointment viewing with their compelling content. With their engaging storylines and organic social media momentum, these shows are capturing South Africans' attention.
As part of the campaign, the shows will be made available on DStv Catch Up to ensure no one misses an episode and that DStv subscribers continue watching the upcoming episodes until the end of the season, and experiencing the thrill of these must-watch shows.
Mzansi Magic (channel 161 on DStv)
Umkhokha: The Curse – Monday to Friday at 8:30pm
The Bala Family – Thursdays at 8pm
Makoti, Are You the One? – Sundays at 7pm
1Magic (channel 103 on DStv)
The River – Monday to Friday at 8pm
1802: Love Defies Time – Monday to Wednesday at 8:30pm
Roomies – Thursdays at 8:30pm
The Real Housewives of Johannesburg season 3 – Fridays at 8:30pm