Pitch perfect

03 October 2014
The importance of getting it right first time!
Pitch perfect Image : 74
Entrepreneurs are lone rangers braving an unpredictable terrain when applying for funding. Unless you know your product inside out and youre able to drive a convincing argument, you’re dead in the water.

Fact: When hopefuls stand before the Dragons, it’s the pitch can be the biggest hurdle. You need more than a great idea to win over this crowd. Public speaking visionary Vusi Thembekwayo reveals that what the Dragons are really looking for is a unique idea, a fair valuation for equity and a confident presentation.

Want the best chance of success when pitching to investors? We thought we'd give you a few tips to help you along.

Keep it simple: Remember you’re dealing with high-level executives. Drawn-out and verbose presentations are unimpressive to your audience. Keep your presentation concise and to the point and remember, if your investors can’t grasp your business idea in a short space of time, it’s unlikely your customers will.

Don’t be verbose: It’s confidence that investors seek out not embellished facts. Investors are on the hunt for low-risk businesses with proven and viable numbers. A company with cash flow, a track record and real-world experience has a better chance of getting investors than a fancy business plan forecasting impossible returns.

Can the cabaret act: ?Excite but keep it real. Serious investors will see through unfeasable financial trajectories. A good modus operandi is to present a best-case, moderate-case and worst-case scenario business plan. Base each of these models on factual data and well-crafted research.

Patience is a virtue when building a business; a viable plan won’t and can’t happen overnight. Know your product, know your market and familiarise yourself with contingency plans to give your idea the best chance of success when facing your ‘Dragons’.

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