𝗧𝗵𝗶𝘀 𝘀𝘁𝗼𝗿𝘆 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗹𝘆 𝗮𝗶𝗿𝗲𝗱 𝗼𝗻 𝟵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟮.
What makes a nugget a nugget, and do veggie patties still make a burger? Are consumers really confused about the names given to plant-based meat alternatives? Just as the South African market is starting to embrace the idea of eating less meat – whether to spare the environment, their bodies, or pockets – meat analogues that take the shape and flavour of meat but are made from plant-based proteins have attracted the attention of the Department of Agriculture. Its plan? To outlaw the labelling of items as sausages or patties if they don’t contain any meat. Carte Blanche investigates the devastating downstream consequences of this move on the meat analogue industry.
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