[FROM THE ARCHIVES] The Battle of King James
𝗧𝗵𝗶𝘀 𝘀𝘁𝗼𝗿𝘆 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗹𝘆 𝗮𝗶𝗿𝗲𝗱 𝗼𝗻 𝟳 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟭.
Trademark law in South Africa is a tricky business. This, local businessman and former professional martial arts fighter James Thomson discovered to his peril following an 18-year career in kickboxing under the ring name ‘King James’ - a name he trademarked in 2015. In 2018, he was being sued by the highly influential American basketball superstar LeBron James in a trademark dispute relating to his online sporting apparel. Carte Blanche investigates the origins of this David vs. Goliath battle as the superstar player and entrepreneur, worth US$500 million, fights for the King James name.