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[FROM THE ARCHIVES] The Battle of King James

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08 November
๐—ง๐—ต๐—ถ๐˜€ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ผ๐—ฟ๐—ถ๐—ด๐—ถ๐—ป๐—ฎ๐—น๐—น๐˜† ๐—ฎ๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐—ผ๐—ป ๐Ÿณ ๐—ก๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ. Trademark law in South Africa is a tricky business. This, local businessman and former professional martial arts fighter James Thomson discovered to his peril following an 18-year career in kickboxing under the ring name โ€˜King Jamesโ€™ - a name he trademarked in 2015. In 2018, he was being sued by the highly influential American basketball superstar LeBron James in a trademark dispute relating to his online sporting apparel. Carte Blanche investigates the origins of this David vs. Goliath battle as the superstar player and entrepreneur, worth US$500 million, fights for the King James name. #CarteBlanche
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