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Kidfluencers

Video
05 October
๐—ง๐—ต๐—ถ๐˜€ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ผ๐—ฟ๐—ถ๐—ด๐—ถ๐—ป๐—ฎ๐—น๐—น๐˜† ๐—ฎ๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐—ผ๐—ป ๐Ÿญ๐Ÿญ ๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฎ. Theyโ€™re adorably cute, fabulously charismatic, and a marketerโ€™s dream. Theyโ€™re called โ€˜kidfluencersโ€™, children whoโ€™ve unlocked the extraordinary power of social media influencing โ€“ and theyโ€™re raking in thousands of rands by simply being themselves. From babies in nappy adverts curated for Instagram, to five-year-olds pushing clothes and toys on social media platforms โ€“ if theyโ€™re selling it, parents are buying it. The child influencer is on the rise, and big brands are lining up to cash in on the fame of these new internet sweethearts. Carte Blanche goes backstage in this latest popularity contest. Your favourite episodes are now available on Carte Blanche: The Podcast: https://linktr.ee/carteblanchetv
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