MultiChoice Group proudly owns the title of Africa’s most-loved storyteller and that brings with it a responsibility to not only invest in the development of authentic African stories, created by Africans, but also to bring the best of Africa to its valued customers across the continent.

As part of this commitment, MultiChoice will be launching its first African-focused telenovela channel, Novela Magic, to share the best African telenovelas on one easy-to-access platform. The channel will also honour the vast range of cultures and languages on the continent through a diversity of original homegrown stories and local creative talent.

Nkateko Mabaso, MultiChoice Executive of Programming believes that it is the growth and success of local storytelling that’s compelled the business to launch an African telenovela channel. "For over 30 years M-Net has been bringing to audiences across the African continent compelling stories that harnesses the imagination of our viewers while also showcasing the vast talent that is harboured on the continent,”

“We want to continue this legacy of showcasing the best African stories with themes that resonate and engage our viewers, hence the launch of this new channel Novela Magic.”

West Africa and Southern Africa are synonymous with telenovela storytelling and these regions will now be able to share their wonderful crafts with other African regions on one channel. Stories created in the language of the country of origin will be dubbed into English.

Novela Magic will launch in phases, starting with the Southern African region from Friday, 27 November 2020 at 18:00 for DStv Premium, Compact Plus, Compact and Family customers. The channel will air from Monday to Sunday with the last programme ending at 21:30. The channel is set to debut with a double bill, giving eager viewers a solid dose of African entertainment.

The exciting telenovela collection which will form part of the launch includes Unbroken, Zuba, Forbidden, and Battleground.

Unbroken, with its origins in Nigeria, tells a love story between Tivdo and Jesse who are crazy in love. Tivdo plans to marry Jesse until tragedy strikes, leaving him disabled after a car accident where his beloved fiancée, Jesse, was on the wheel.

In Zuba, Zambia's first telenovela, an innocent, rural teenage girl must leave her family and education behind to do a maid’s job with a complex, wealthy urban family where she falls for the young son of the house.

In Battleground, the Bhadmus family's love for one another is put to the test when an unfortunate tragedy leads to shocking secrets being exposed and power struggles within their ranks. From infidelity to crooked business deals and constant media scrutiny.

Forbidden is a Nollywood production which tells how the secret affair between two lovers is exposed when the lady's colleague sends a picture of the couple making out to the blogs.

The channel roll out will continue in other regions of the African continent at dates to be communicated.

Find Novela Magic on Facebook, Twitter, and Instagram. Join the conversation using #NovelaMagic.