Mon 15 Feb 2016, 12:00
E! Entertainment Television showcases African talent at the red carpet event.
E! Entertainment Television – NBCUniversal International Networks’ pop culture channel (124) - hosted an exclusive red carpet event during E!’s annual Live From The Red Carpet season in partnership with Cell C and Jaguar.
Showcasing some of Africa’s most glamorous design, musical and hosting talent, the event was attended by celebrities including fashion designer Gert-Johan Coetzee, who unveiled his red carpet inspired range, as well as TV presenter Bonang Matheba and music artists Riky Rick, Danny K and Kings of the Weekend.
“E! Entertainment Television has grown from strength to strength in Africa and we are committed to highlighting the incredible talent the continent has to offer through local events such as the E! red carpet party and more locally relevant content on the channel,” said Colin McLeod, Managing Director, UK & Emerging Markets, NBCUniversal International Networks. “This year, E! will introduce more local productions showcasing African celebrities and high profile local events.”
Following the success of 2015’s E! News Special series, E! will launch a brand new series of 30-minute celebrity profiles covering some of Africa’s biggest celebrities, including Nigerian rapper D’Banj, in the first half of the year. To further tap into the African market, E! will also be covering local events including the 2016 South African Film and Television Awards in March, with more events to be announced later in the year.
Cell C and Jaguar, the sponsors of the event, were happy to be on board and welcomed the shift in local content. “Cell C is proud to be part of the E! Africa initiatives,” said Doug Mattheus, Executive Head Marketing at Cell C. “The E! brand is strong, and through the sponsorship, we’re able to present glamorous red carpet events to remember. Partnering with the E! brand also helps make our presence felt in the entertainment industry.”
“We’re excited to partner with E! Entertainment Television once again. It means a lot to us to be able to support local entertainers and artists, and to have the all-new Jaguar XF in the limelight alongside them, where it belongs,” said Lisa Mallet, Marketing and Communications Director at Jaguar Land Rover South Africa and Sub-Sahara Africa.
E! viewers across Africa have the unique opportunity to win the show-stopper dress from Gert-Johan’s red carpet inspired range, which was revealed at the E! red carpet event and modelled by Bonang herself.
To stand a chance to win this incredible creation, visit the E! Africa Facebook page. The competition opens on 22 February and closes 20 March 2016.