Wed 03 Jun 2015, 11:46
TCM reinvents itself to become a more modern and entertaining cinema channel.
Change is a crucial part of any breakthrough.
Turner Broadcasting is on the case and investing in its brand with powerful new films and a fresh new look and feel.
With its upgraded colourful look and a strong focus on contemporary productions, movie lovers all over Africa will be hanging to the edge of their seats as they enjoy daily fast-paced and modern programming.
The new TCM (DStv Channel 137) aims to be the go-to channel for entertaining American cinema: a major change in the channel´s tone, brand image and programming strategy will bring the TCM experience to a whole new level of quality entertainment.
Blockbuster fans will benefit from a host of original titles stemming right from the most prestigious Hollywood studios. Prime time and weekend specials have been rejuvenated to include explosive action-blocks, chilling thriller specials and frontier-pushing sci-fi events.
The new programming will also include romcoms, dramas and exclusive in-house produced documentaries: a series of programs that will only be seen on TCM.
Guillermo Farre, Head of General Entertainment Channels for Africa said, “We are thrilled about the channel re-launch as we’re confident that viewers will benefit from the changes and the new and exciting programming that we will have on offer for them. This new look and feel builds on our success to date with new titles to keep our audience entertained and improve their viewing experience.”
To celebrate this major change, TCM is to launch a special competition with extraordinary prizes to be won. Stay tuned for upcoming information!