Tue 20 Feb 2018, 08:30
Ndalo Pictures and Mzansi Magic are proud to announce that a local version of Project Runway is about to grace South African television screens.
Ndalo Pictures, a new subsidiary company of South African media entrepreneur Khanyi Dhlomo’s Ndalo Media, has successfully secured the rights to produce Project Runway South Africa. The essence of Ndalo Pictures is about captivating and positively impacting audiences through the creation of exceptional content and ideas, just like this one.
The focus of the hit US reality television series is to give aspiring fashion designers a chance to compete for a big break into the industry.
And right now, there’s a heady flurry of preproduction activity at Ndalo Pictures and their production partners Rapid Blue as they gear up to bring the first local version of the series to Mzansi Magic on DStv in July this year; in association with 4th Street Wines, Edgars, TRESemmé, Menlyn Park Shopping Centre and Lexus.
“South Africa has impressive design talent that is absolutely ready for an international show like this,” says Dhlomo. “It’s engaging, informative, enlightening and entertaining. It’s about talent, about mentorship, opportunity, and pushing creativity past all boundaries … we’re incredibly proud to be able to bring this show to our shores.”
Already renewed for Season 17 in the United States, Lifetime’s Project Runway has become an international sensation. The fashion design contestants compete with each other to create garments restricted by time, materials, and theme. Designs are judged by a panel, and designers are eliminated until the few left standing prepare a complete fashion collection for New York Fashion Week, which determines the winner.
In the South African version, the finalists will find themselves preparing for the 2019 Paris Fashion Week in February 2019. With 4th STREET Wines as the headline sponsor, Edgars will be sponsoring apparel and beauty, TRESemmé the official hair care sponsor for Project Runway South Africa, Menlyn Park Shopping Centre the venue, and Lexus to be the exclusive luxury auto marketing partner.
“Project Runway has done well internationally. We are excited to have the local version on Mzansi Magic. As a channel we have successfully introduced scripted content and reality formats into the market. Project Runway SA will add value and variety to our content proposition.” says Reneilwe Sema, Director of Local Entertainment Channels at M-Net.
It’s all systems go… so if you’re dreaming about a big break in fashion design and you can sew up a creative storm, make sure you enter.
Don’t miss the opportunity to be a part of Project Runway SA.
Stay tuned for call to entry details on the 26th February 2018.