Wed 04 Nov 2015, 08:00
Mix 93.8 FM will be available on DStv’s audio package on channel 923 from 12 November 2015.
Johannesburg radio station Mix 93.8 FM will be available on DStv’s audio package on channel 923 from 12 November 2015. The station, named one of the country’s fastest growing community stations, has substantially grown its listenership over the past six months.
Broadcasting on a community license and online since 2012, Mix 93.8 FM has begun to make some serious waves on the City of Gold’s urban audience, with a rapidly growing base and programming rivaling many commercial radio stations.
"Joining the DStv audio package represents the next step in our evolution," says Mix 93.8 FM Programme Manager Kudzayi Tiribabi. "Beyond our FM and online footprint, availability on a mass-appeal medium such as DStv holds enormous potential for audience growth."
Tiribabi adds that the station’s dynamic format and focus on pairing new voices with radio legends has paid dividends. "Mix 93.8 FM has focused on developing talent and skills transference while simultaneously attracting well-known talent in a winning combination."
The station’s line up comprises of the legendary Tony Blewitt, Roxy Blows, Damien Schmidt and the celebrated Steve Bishop. Mix 93.8 FM appeals to a high income, late 20s to late 40s audience, the mix of music and informative features appeal across the board. Presenters enjoy freedom of playlist within the format of the station, playing a selection of music from the 60s through to today’s chart toppers.
The station’s popularity is also evident in the large number of outside broadcasts it does. "Part of our strategy is to take the station to its audience, and judging by the high volumes of requests and successes, it is a winning formula," concluded Tiribabi.
Mix 93.8 FM has become one of the most successful and fastest growing radio stations operating on a community license. The challenge now is to sustain and grow its audience base and attract growing revenues, much of which is ploughed back into community projects. The station’s philosophy of constant and never ending improvement will tempt many more Joburgers to dial into 93.8FM.