Media personality, Roxy Burger.

E! Entertainment Television (DStv Channel 144) – NBCUniversal International Networks’ channel dedicated to pop culture – have announced their latest local production: How Do I Look? South Africa. A localised version of the hit international show will see South African media personality Roxy Burger as the host. This is the third localisation of the show globally.

The 12-episode season will see Burger be on the style case to solve South Africa’s most shocking fashion crimes. Style-challenged participants will get a boost in confidence and see their lives change as they embark on a complete makeover. Armed with a professional glam squad - including celebrity hair stylist Saadique Ryklief – Burger will help people go from drab to fab.

Burger isn’t alone on the journey to help others update their look. She will have the company of E! South Africa host Katleho Sinivasan who will be the show’s style expert. Kat has a keen eye for fashion and knows a great look from a mile away. Kat and Roxy will join the participants each step of the way to their fresh new look revealed at the end of each episode. How Do I Look? South Africa will combine personal stories with fashion, beauty and lifestyle tips for a touching yet fun watch.

“The launch of How Do I Look? South Africa underscores E!’s on-going commitment to bring South African audiences locally relevant content,” said Lee Raftery, Chief Marketing & Content Officer and MD UK & Emerging Markets, NBCU International. “The show is the perfect fit for fashion-forward E! fans, and offers viewers a great entertainment experience as they follow the ultimate style transformations.”

How Do I Look? South Africa will be produced by Urban Brew, sponsored by Sandton City/Eastgate Shopping Centre.

How Do I Look? South Africa will premiere on Friday 17 November at 20:00 exclusively on E! Entertainment (DStv Channel 124).