Mon 15 May 2017, 12:24
DStv was recently awarded the Coolest Company in 2017 at the 13th annual Generation Next Awards recently held at the Sandton Convention Centre.
DStv was recently awarded the Coolest Company in 2017 at the 13th annual Generation Next Awards recently held at the Sandton Convention Centre in Johannesburg. DStv was competing with other industry giants in apparel, technology, automobile, food and beverages.
MultiChoice General Manager for Marketing Nomsa Chabeli-Mazibuko said: “DStv is proud to be awarded this accolade because it is an indication of the resonance this brand has with our customers. Our duty is to give them world class content and products, that not only entertains but also inspires beyond the TV screen. To know that our company is regarded as the coolest in the game, also inspires us to continue doing the work we do”.
The Sunday Times Generation Next Awards is the leading annual youth brand preference and consumer behaviour survey. The results of the survey conducted by HDI Youth Marketers are particularly relevant to brands and advertisers aiming to impact the South African youth market.
The results are a reflection of young urbanites’ aspirations, and reflect future purchase preferences. With an annual spending power of over R120 billion per year, it’s vital for brands to capture the hearts of the youth market, making the Generation Next survey invaluable for brands in South Africa.