Tue 07 Mar 2017, 10:00
Zee Africa continues to make inroads into the continent with the launch of Zee Bollymovies from 7 March on DStv. Customers across the continent will be captivated with 24 hours of Bollywood hit movies.
The channel will launch as part of the rewards offered on MultiChoice’s brand new customers loyalty programme, DStv THANKS, which also launches to customers on 7 March. All DStv customers will get a taste of the exciting channel from 7 until 21 March, thereafter, it will only be available to eligible customers.
Zee Bollymovies will become the number one destination for Bollywood where audiences across the board will be spoilt for choice with a catalogue award winning Bollywood movies. The channel is an exciting new addition to the Zee stable and will be available to customers on channel 114.
“We have packaged Bollymovies and adapted the content to suit the African viewer. Bollymovies is a one-of-its-kind channel on the African continent, being a 24-hour dedicated Bollywood movie channel customised and dubbed in English. We look forward to being hosted on the DStv platform,” explained Harish Goyal, Zee Africa's CEO.
CEO of MultiChoice Africa Brand De Villiers said: “We’re delighted to launch this exciting channel as a reward for our loyal customers. Zee Bollymovies will not only enhance our customers’ television viewing experience but also solidify their connection to our platform through the DStv THANKS programme. We will continue to bring more value and quality entertainment to our valued customers to show them our appreciation for their ongoing support.”
Zee has had immense success with the launch of Zee World (Channel 166) on DStv over the past two years. Bringing audiences around Africa the best in Bollywood series, food and reality shows. Now Africa has a first class seat to watch the best blockbusters Bollywood has to offer with Zee Bollymovies.
Zee has grown exponentially in Africa over the last 20 years and will continue to bring the best in Bollywood to the continent. Zee channels are currently available in 171 countries all over the world and has a global reach of +1 billion viewers.