MTV EMA winners Sauti Sol

Nigeria's Clarence Peters comes to Kenya to shoot two of Sauti Sol's music viedos.

Nigeria’s music director Clarence Peters is a household name in the music industry in Africa, the same status that Kenyan pop band Sauti Sol is currently enjoying in East Africa. Hence, the news that Peters is working together with the band on their album Live and Die in Afrika sends a certain wave of anticipation.

Speaking during a press conference which was also attended by Peters, Sauti Sol revealed that the album contains fifteen songs, and so far Peters has shot two videos in ten locations.

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Peters also revealed that talks about collaborating with Sauti Sol started two years ago, and now with the bands current fame, the timing couldn’t be perfect.

Live and Die in Afrika is the third studio album by the 2014 MTV EMA (Best African Act) winners and is billed to be a game changer not only for the group but for the music industry in Africa as a whole.

“This album is very dear to our hearts because it represents our journey in Africa through music. You are born here, you live here and you work hard here. It is a celebration of life in Africa, simply showcasing that Africa is ready to take on the world,” group member Chimano explained.

It is a vision shared by Peters who said that his main focus while working with Sauti Sol was to break them away from being just a band, and sell them as individual brands with different personalities. “I had to discover their personalities to direct styling which would finally determine how we were going to shoot the videos.”

 

Known for his visionary work in Chidinma’s Kedike and Tiwa Savage’s Eminado, Peters offered some advice to the Kenyan music industry: “The artists must be ready to push themselves to give the director a lot more to work with.”

That coming from Peters shows just how much Sauti Sol has worked hard to garner such lucrative collaboration, just like Bien said: “Artists can’t manage themselves alone. It takes a team to create good music.”

Bien’s comments were reiterated by guitarist Polycarp who said that the name Sauti Sol is bigger than each one of them, and that success is about accommodating each other in the band as different people who are one.

Savara also chipped in on the band’s bottom line, “It’s about being able to understand that at the end of the day, it’s all about the music. That’s how you concentrate on giving your audience only the best.”

As we sit tight and wait for the official release of Live and Die in Afrika, we can all enjoy Sauti Sol’s latest single Nerea which is still reigning on the airwaves.