Thu 30 Aug 2018, 14:10
Video entertainment company, MultiChoice Nigeria has unveiled a brand new campaign for the DStv Compact package that features its latest brand ambassador, Super Eagles and Arsenal forward, Alex Iwobi.
The latest campaign featuring the ace player explores intrigue, passion, discovery and suspense that is available on the DStv Compact package. Iwobi’s remarkable energy, passion on the pitch and versatility, embody what the DStv Compact package offers. The campaign uses Nigeria’s most loved sport and the talented wonder boy to tell a story about the importance of choices.
General Manager Sales and Marketing, MultiChoice, Martin Mabutho said: "It’s always about choices. As people, we make choices every single day, and the choices we make play a huge role in shaping who we become in future. Alex Iwobi is who he is today because of some of the brilliant choices he made in the past; taking up his uncle’s mantle by juggling a football, to signing with top football club, Arsenal FC. The power of fun and affordability defines DStv Compact and with over 120 channels, our customers are spoilt for choice with front row live football action from the Premier League, Serie A, La Liga and perfectly picked local drama series, action movies and other lifestyle channels."
“Viewers will experience intrigue, passion, discovery and suspense #INPADISU by watching all the Premier League matches on the DStv Compact package for N6,800 monthly”, said Mabutho. New subscribers are not left out in the football extravaganza as they can get our limited offer of HD Decoder, dish kit and one month DStv Compact subscription for only N11,900.
What’s more, Explora ambassador, Somkele swings into a journey of unlocking her passion.
Mabutho said: "We remain committed to offering our customers more value. We recently wrapped up the DStv Open Window where subscribers were treated to extra sports channels at no extra cost as well as the addition and broadcast of Italian competition, Serie A. We have no doubt that Iwobi’s story will resonate with our passion for the game and our customers."
The full-fledged campaign that includes TV, Out-of-home, digital, radio and press adverts has officially been launched to coincide with the 2018/19 Premier League season. With such amazing features such as DStv’s video on demand service DStv Catch Up, DStv Compact subscribers with an active Explora and PVR subscription can key into the experience. DStv Now is also available to DStv Compact customers with an active subscription.
Join the conversation on social media platforms on Facebook, Twitter and Instagram with the hashtag #INPADISU.