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GOtv is taking subscribers on a new and exciting journey with a refreshed brand positioning that will reaffirm the brand as a leader in digital television entertainment and as the most affordable and trusted digital migration partner.

Live It. Love It will replace Entertaining Africa in a move to provide GOtv viewers with more than just entertainment but unforgettable television experiences.

As part of the refresh, GOtv is rebranding the GOtv bouquets. The original GOtv bouquet which offers over 21 channels ranging from news and documentaries, lifestyle, music, religion and sport, will be renamed to GOtv Value. GOtv Plus which provides over 40 channels of great family entertainment will remain

A new offering called GOtv Lite will provide a one stop digital TV solution and will ensure that television audiences are ready for the great migration from analogue to digital television. This new offering will give access to free-to-air and two additional pay TV channels.