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As a business operating on the African continent, MultiChoice Africa is very conscious of its responsibility towards society and is committed to sustainable social development. MultiChoice Africa understands that its success depends on the health and growth of the communities within which we operate.

Introduction: MCA’s CSI Philosophy

As a business operating on the African continent, MultiChoice Africa is very conscious of its responsibility towards society and is committed to sustainable social development. MultiChoice Africa understands that its success depends on the health and growth of the communities within which we operate. 

By running a profitable business, the business is able to make a significant contribution to the African economy, not only through the employment of local people and the payment of taxes to local governments, but also through significant investment in Corporate Social Investment (CSI) programmes, with a particular focus on education.

Our approach to CSI is one of leveraging and making the best use of the assets we have. For us that means using our platform of top class technology and a wide range of channels to empower others, nurture talent, harness skills and expand opportunities. 

In achieving our goals, we believe strongly in the power of partnerships and work closely together with a number of partners to ensure that we provide the most relevant and efficient support to those who need it. Such partnerships are crucial in driving effective development and making a positive impact. 

MultiChoice Resource Centres

The birth of the first MultiChoice Resource Centre (MRC) in Nigeria in 2004 marked the beginning of an invigorating journey of development, education and enlightenment. Over the last six years, the programme has grown substantially, with more than 1388 MRCs being established across Africa in 26 of the countries in which we operate.

Now our flagship CSI project, the MRC programme plays an important role in providing access to information to mainly rural schools, thereby helping to bridge the digital divide between schools with access to information and those without.

The programme provides participating schools with resources such as televisions, VCRs/DVD-Rs, digital satellite decoders and the DStv Education bouquet. The bouquet comprises premium educational channels: National Geographic, Discovery Channel, History Channel, BBC Knowledge, BBC World, Nat Geo Wild, Animal Planet and Mindset Learn. Together these channels are able to combine the sensory experience of television with premium global content to support the teaching and learning process.

We partner with local communities and governments to establish resource centres in the areas that need it most. Teacher support is provided in specialised training sessions, delivered by external consultants and service providers, focusing on integrating these resources into lessons, to enhance learning in a practical way for teacher and student alike.


CNN MultiChoice Journalist Awards

MultiChoice Africa has made a major investment in supporting the development of open, democratic and progressive societies by encouraging and recognising excellence in African journalism through its annual partnership with the CNN MultiChoice African Journalist of the Year Awards. The awards aim to reinforce the importance of the role of journalism in Africa’s development and to reward and recognise journalistic talent across all media disciplines.

Since 2005, MultiChoice has partnered with CNN International in co-hosting the awards. The event has grown to become truly pan-African, acknowledged as the premier accolade for excellence in journalism on the continent. The awards recognise the crucial contribution of journalists to enabling socioeconomic progress in a region where they must contend with difficult operating environments and under-resourced newsrooms. They pay tribute to the many ordinary men and women who record Africa’s history under challenging conditions, and they showcase budding future winners of this and other awards on the continent and beyond.

Download our full Corporate Social Investment Report 2010 (2mb).

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