Thu 01 Oct 2015, 11:41
MultiChoice Kenya kicks off 20 year celebration with launch of independent report on its economic impact.
On Tuesday 29 October, MultiChoice celebrated 20 years since its entry into Kenya with stakeholders hailing the company for its role in pioneering the growth of the country’s economy through the entertainment, broadcasting, sports, education and most importantly the ICT sector.
According to a survey conducted by Deloitte in Kenya, the impact of MultiChoice on the Kenyan economy consists of both the impact from its own operations, and the wider spillover effects resulting from it. For instance, through its contributions to analogue switch-off, MultiChoice largely assisted the release of the spectrum that can be used for alternative services, including mobile broadband and broadcast services, helping unlock significant economic benefits.
“We imported over 1.5 million set top boxes to support the digital switchover and spent over $500 000 in generating public awareness about the digital migration process alone,” said Stephen Isaboke, East Africa Regional Director of MultiChoice Investments Holdings Limited.
In 2008, MultiChoice pioneered mobile payments in Kenya by offering, at the time, its DStv consumers a convenient platform to make payments from the comfort of their homes.
“We were among the first B2B partners with Safaricom to roll out a mobile money payment service (Lipa na M-Pesa) that facilitated timely face to face payments for DStv by our customers. These customers who are also Safaricom customers make payments for DStv subscription from their M-Pesa account when they visit a Multichoice outlet in Kenya. Today, over 80 percent of our clients prefer mobile over cash payments,” said Isaboke.
The roll out of GOtv is also among the most outstanding and life-changing innovations that allowed access to global channels at best affordable rates.
“MultiChoice has been at the forefront of championing this transition and formed a subsidiary in 2011 called GOtv using digital terrestrial technology to help the Government achieve a speedy migration while offering consumers affordable digital entertainment,” said Isaboke, adding on that GOtv has witnessed phenomenal growth in the four years it has existed to become Kenya’s most preferred mass market pay television brand.
Stakeholders in the entertainment industry also hail MultiChoice’s role in promoting local production. In 2011, for example, the company produced, commissioned or licenced more than 45 shows in Kenya, and commissioned 116 local films.
“We have invested in a regional production hub worth over Sh3.2 billion that will develop skills in the creative, sport, technology and related industries as part of its long term commitment to providing the best local and international channels using the latest and best technology platforms available worldwide,” said Isaboke.
DStv and GOtv also provides a combined 9 300 hours broadcast for local content contributing to the visibility of Kenyan and East African culture on-air through investing in prominent local shows and local channels.
As it kicks off the celebration of 20 years in Kenya, MultiChoice’s aim is to stay true to its vision of enriching the lives of its subscribers by surrounding them with a world of entertainment. “Our mission is to enable families to enjoy the best digital television in Africa anytime, anywhere and on any device,” Isaboke said.