Tue 27 Oct 2015, 08:00
Inooro TV, the new Kikuyu vernacular channel goes live on DStv Channel 269.
Inooro TV, a new vernacular TV station from leading local media services provider Royal Media Services, has launched on DStv.
Inooro TV promises to provide programming including news, interactive stories, entertainment, features, comedies, drama shows and soap operas all broadcast in Kikuyu. The entertainment line-up offers captivating programmes ranging from dramas, soaps, musical shows, Kikuyu cultural shows, game shows and religious shows. Inooro TV caters for the burgeoning vernacular television audience that has grown as a result of the digital migration in Kenya.
MultiChoice Kenya General Manager Walingo Chiruyi said: “The channel addition is welcome at a time when the Kenyan market is receptive of local content and I can assure Royal Media Services that they have made the right choice in choosing MultiChoice as a partner. The launch of Inooro TV is a step in the right direction in our quest to producing content responsive the market. This partnership with Royal Media Services is a further assurance to our DStv subscriber of our commitment to making significant strides to provide unrivalled entertainment on its platforms.”
According to Royal Media Services Managing Director Wachira Waruru, the launch of Inooro TV is a testament to MultiChoice’s commitment to providing viewers with increased local programming. Waruru added that the launch of the station has always been part of the company’s vision of producing content for Kenyans in their first language and a response to the growing market need for increased access to information following the digital switch over.
“Having pioneered vernacular radio broadcasting, we are keen to continue providing unrivalled and quality television content to Kenyans in their first languages. We thank Multichoice Kenya for hosting Inooro TV on DStv and we are proud to be associated with MultiChoice, a leading market player.” he said.
Inooro TV is available on all packages on DStv (269).
For more information on Inooro TV, check out the DStv TV Guide.