Mon 20 Mar 2017, 12:08
DStv boosts Kenya Open kitty with S1 million sponsorship
MultiChoice Kenya, via DStv, has announced a Sh1 million sponsorship package for this year’s Barclays Kenya Golf Open, which kicks off on Tuesday with the pro-am challenge.
MultiChoice sponsorship of the 2017 tournament further deepens DStv commitment to golf and sport across Kenya.
“The money will go towards covering administrative costs incurred by organisers of the week-long event,” said Philip Wahome, MultiChoice Kenya Corporate Communications Manager.
He further added: “DStv will also be on ground to showcase its mix of premium content through interactive golfing activities and games for both children and adults.”
Speaking while signing the partnership deal with Kenya Open Golf Limited (KOGL), Wahome also reiterated MultiChoice’s long-term commitment to the Kenyan market through investment in local content and talent.
“This partnership with the KOGL is a clear indication of our pursuit to support various existing local sports in the country. We have already invested in world-class content and DStv showcase all major golfing tourneys around the world,” he added.
KOGL tournament’s publicity and marketing director, Kathleen Kihanya, appreciated the support by DStv to provide financial support for lovers of the sport around the continent.
“Our seven-year partnership with MultiChoice has helped raise the profile of the tournament and I commend DStv for their continued support to the Kenya Golf Open tournament,” said Kihanya.