Media briefing of the SuperSport and Carlsberg Euro 2016 joint venture.

Carlsberg and SuperSport plan to heat up the local football scene through a number of exciting activities leading to the Uefa Euro 2016.

Official broadcaster of the 2016 Uefa European Championship (Euro 2016) SuperSport and the tournament's official beer partner Carlsberg have joined forces to stage the most memorable viewing experience for Kenyan football fans. 

The two brands, Carlsberg and SuperSport, plan to heat up the local football scene through a number of exciting activities leading to the Uefa Euro 2016, starting with a sponsored viewing of the opening match on Friday 10 June at Quins Bar.

“Our aim is to literally bring home the world’s most anticipated and watched football tournament. We expect football fans to get the ultimate football thrill and experience the sport like never before through our HD broadcast via SuperSport as they enjoy their premium Carlsberg beer,” said Auka Gecheo, general manager of SuperSport East Africa.

“For the first time in the tournament’s history, Uefa Euro 2016 will feature 24 teams compared to only 16 in 2012. The teams will compete over a full month, from 10 June until 10 July 2016, with 51 matches - up from 31 matches in 2012 - staged in 10 different cities across France,” added Gecheo.

Speaking during the joint announcement, Kings Beverage Kenya general manager John Ngelu said: Carlsberg, probably the best beer in the world, promises the Kenyan fans a chance to experience the best and biggest Uefa Euro tournament. Being the proud official beer sponsor of Uefa Euro for eight consecutive tournaments, Carlsberg is now excited to partner with SuperSport here in Kenya to deliver the experience of a lifetime that will only come again after four years.”

Ngelu further added: “Both SuperSport and Carlsberg brands have been supporting football around the world. We share a similar belief of growing football talent and their coming together will benefit patrons as they will be gifted with exciting branded merchandise that includes DStv decoders plus subscriptions.”

At the same time, MultiChoice Kenya confirmed that its DStv customers on DStv Compact and DStv Compact Plus packages will for the first time have access to the Euro cup tournament in all its HD glory, at no extra cost.

“We’re excited to deliver this best football action in the world to our Compact subscribers while ensuring that this development doesn’t negatively impact them financially,” said Walingo Chiruyi, the general manager of MultiChoice Kenya.

The Euro 2016 matches will be available on SuperSport 11 (211) and SuperSport 12 (212) on the DStv Compact and DStv Compact Plus packages while DStv Premium customers will get their Euro 2016 football on those channels plus on SuperSport 3 (223) and SuperSport 4 (204).

Worried about missing the games? There is no need to fuss as DStv Soko has made it easier for you to buy your decoders and accessories online and have them delivered to your physical address. 

This will be the third time that France hosts the tournament, after the inaugural tournament in 1960 and the 1984 finals. The French team has won the European Championship twice: in 1984 and 2000. Spain is the tournament’s defending champions which they won in 2012.

The first match of the tournament will be between France and Romania at Stade de France, Saint-Denis on Friday 10 June, which will be screened in Nairobi at a joint event between DStv and Carlsberg. 

“The coming together of DStv, SuperSport and Carlsberg means local football lovers will enjoy a total of 51 live matches that will be played throughout the Euro Cup season in their favourite entertainment joints where they will also stand to win numerous prizes,” explained Ngelu.

The 2016 Uefa European Championship (Euro 2016) will be the 15th edition of the Uefa European Championship, the quadrennial international men's football championship of Europe organised by Uefa.