Mon 23 Mar 2015, 10:21
MultiChoice Ethiopia invests on social responsibility programmes to help local communities in Ethiopia.
Our CSI Philosophy
With a presence in over 50 African countries, MultiChoice Africa is very conscious of its responsibility towards society.
We understand that our success depends on the health and growth of the communities within which we operate. In contributing to this development, we leverage our core assets and expertise to nurture talent, harness skills and expand opportunities across Africa. Our support has brought both social and economic benefits to local communities through investment, job opportunities, partnerships and training. We also believe in the power of partnerships, working closely with governments and other stakeholders to drive growth and development.
Education is an African priority and as such it is the main focus of our CSI strategy. Our investment is primarily, but not exclusively, activated through our flagship MultiChoice Resource Centre (MRC) initiative. The programme leverages our powerful digital satellite platform to make a difference to the lives of students and teachers across the continent.
Among our other projects, MultiChoice Africa has also made a major investment in supporting the development of open, democratic societies by recognising excellence in African journalism through the CNN MultiChoice Africa Journalist of the Year Awards, and more recently with the implementation of the DStv EutelSat Star Awards and the Africa Magic Viewers’ Choice Awards. Through the M-Net and SuperSport channels, over $100 million has been poured into local film and production industries, making them the lead investors in creating quality local content and developing talent in Africa.
While our approach to CSI provides an overall framework, at the same time it gives each country the flexibility to implement programmes that best meet their local needs. Platforms are also in place to enable employees to make contributions towards causes that they are most passionate about.
Our investment in Africa is for the long term and we have a keen desire to ensure that the projects we nurture have a sustainable impact.
MultiChoice Resource Centre Programme
The MultiChoice Resource Centre (MRC) Programme was established to increase and enhance access to quality educational resources, mainly in rural Africa.
After almost a decade, the MRC programme has established a proud track record of over 1 400 centres rolled out to schools and educational institutions across 26 African countries. The scope of this programme attests to MultiChoice Africa’s commitment to developing Africa’s human capital.
Through the MRCs, the extensive reach and capabilities of the DStv digital satellite technology platform is leveraged to bring high quality, up-to-date learning materials into schools across Africa, in even the remotest of communities. The programme benefits teachers and pupils, regardless of geographical or logistical constraints.
A key strength of the programme is that it is implemented in partnership with government and other relevant local partner organisations. Through this approach, the strengths and expertise of each partner is harnessed towards the overall objective of enriching and strengthening the quality of teaching and learning in the classroom.
Each MRC is provided with a television, mounting bracket, Personal Video Recorder (PVR) decoder and satellite dish. The schools are then given access the DStv Education Bouquet, which offers teachers new teaching material and the resources to record it on the PVR. The material can then be accessed and used to enrich all facets of teaching and to expose students to content and concepts previously unavailable.
Teachers at all MRCs receive training and orientation, not only on the use of the equipment and basic technical troubleshooting, but also on how to effectively integrate the valuable resources into the teaching and learning experience.
The DStv Eutelsat Star Awards
Africa faces a huge shortage of relevant skills in science and technology. Through the DStv Eutelsat Star Awards, MultiChoice Africa is inspiring young people across the continent to become excited, involved and exposed to science and technology concepts.
With a shared vision that science and technology expertise is a key driver for the development of Africa’s social and economic landscape, MultiChoice Africa and Eutelsat Communications have assembled their expertise to initiate a pan-African student competition. The aim of the awards is to instigate innovative thinking amongst secondary school students; to create awareness on how science and technology can be applied to everyday life; and to show the many ways that satellites already impact on the development of the African continent.
Students enter the DStv Eutelsat Star Awards at a country level by writing an essay or designing a poster on the given theme and the top four country winners are entered into the continental awards. In addition to the fantastic prizes on offer to the winning students, the overall winners’ schools are each equipped with MultiChoice Resource Centre equipment and the Education Bouquet.
The CNN MultiChoice African Journalist of the Year Awards
MultiChoice Africa encourages and celebrates excellence in African journalism through its annual partnership with CNN on the CNN MultiChoice African Journalist of the Year Awards. It is our responsibility as a prominent media player to invest in democratic and evolving societies in Africa by providing a voice for quality journalism.
The highly prestigious CNN MultiChoice African Journalist of the Year Awards has been co-hosted by MultiChoice since 2005. This pan-African event has established itself as the preeminent media event in recognising the dedication and distinction of our top African journalists who often perform in challenging conditions.
Each year the number and quality of the entries received from across Africa elevates the standard to reflect the growing wealth of talent across our diverse nations.
The awards have grown to include a media forum and many senior journalists and publishers from around the continent are invited. These topical debates have quickly become a highlight at the awards. MultiChoice has helped to raise skills and build the capacity of newsrooms on the continent by including additional media workshops in various countries.