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The official ITV Choice logo.

MultiChoice Africa is delighted to announce the launch of brand new channel, ITV Choice.

When it rains great entertainment on DStv, it certainly pours! MultiChoice Africa is delighted to announce the launch of brand new channel, ITV Choice, which will make its African debut following a deal with MultiChoice and ITV Studios Global Entertainment. Available only to DStv Premium bouquet subscribers, ITV Choice (DStv channel 123) will go live on the Tuesday 5 May 2015.

The new home of great British entertainment and drama, ITV Choice, has an impressive schedule lined up for its much-anticipated launch. Some of the exciting entertainment highlights to look forward to include ITV Studios’ award-winning primetime entertainment series Ant & Dec’s Saturday Night Takeaway; family entertainment shows Big Star’s Little Star from 12 Yard and Keep It In The Family from ITV Studios and Over The Top Productions, celebrities mastering variety acts in ITV Studios’ Get Your Act Together and 12 Yard’s Eggheads and Coach Trip

The drama offering features brand new titles such as Poldark, the period drama adaptation of the classic novels produced by Mammoth Screen; Arthur & George, Buffalo Pictures’ adaptation of Julian Barnes’ novel about the life of Sir Arthur Conan Doyle, played by Martin Clunes and ITV Studios’ World War II drama Home Fires. It also features detective series Vera and Murdoch Mysteries and Britain’s best-loved soaps, Coronation Street and Emmerdale. All programming will air very close to UK transmission dates, with the soaps airing within 48 hours of the UK. 

Nic van Zwanenberg, Channel Director of ITV Choice said: “We are delighted to bring ITV Choice to Africa for the first time with MultiChoice. Viewers across the continent will join 11 million households in over 40 countries and territories in the Middle East and Asia who already enjoy the best British entertainment and drama within days of it airing in the UK. This is a key element of our strategy to build the ITV Choice footprint, and we look forward to announcing further expansion in due course.”

Tim Jacobs , CEO of MultiChoice Africa, added: “The addition of ITV Choice channel to our DStv Premium bouquet is a testament to our commitment to bringing world-class entertainment to enhance our Premium subscribers’ viewing experience. We’re thrilled with this channel will provide unparalleled family entertainment to their package."

ITV Choice will be available to DStv Premium subscribers on channel 123 from Tuesday 5 May at 18:00 CAT.