Tue 23 Aug 2016, 15:00
Viacom International Media Networks (VIMN) Africa and MTV Base (322) are once again highlighting the “gold standard” in music, creativity and achievement at the sixth edition of the MTV Africa Music Awards (MAMA).
The MTV Africa Music Awards Johannesburg 2016, brought to you by Joburg Tourism in association with Absolut, will broadcast live from The Ticketpro Dome, Johannesburg, South Africa, on Saturday 22 October 2016.
The definitive annual celebration of African and international talent and achievement, MAMA 2016 recognises and rewards musicians and achievers who have made the most impact on African music and youth culture over the previous year. The ceremony will feature stunning performances from African and international artists along with the show’s signature cross-genre and cross-border collaborations.
MAMA 2016 will celebrate African talent across 17 award categories, including Best Male, Best Female, Best Song and Best Collaboration by Absolut. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories. Additional categories include the Africa Re-Imagined Award and Personality of the Year. The nominations for the awards will be revealed in September 2016.
The news was revealed at Emoyeni, Johannesburg by Monde Twala, Vice President, BET, Youth & Music, Viacom International Media Networks (VIMN) Africa; Nabintu Pesana, Head of Joburg Tourism; Melanie Campbell, Head of Marketing: White Spirits and Rum, Pernod-Ricard; and Dillon Khan, Senior Creative Director of VIMN Africa.
Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa: “We are thrilled that the MTV Africa Music Awards will be taking place in Johannesburg, City of Gold, for the first time on 22 October. We are looking forward to staging the largest awards show in Africa, in one of the continent’s most vibrant cities. Noted for its exciting youth culture and rich music scene, Joburg will make the perfect backdrop for our biggest MAMA ever."
Nabintu Petsana, Head of Joburg Tourism, commented: “We are thrilled to welcome MAMA 2016 to Joburg for the first time, and look forward to hosting this extraordinary cultural experience which will play a key part in enhancing Joburg's profile on the international stage as an all year round leisure tourism destination boasting a myriad of offerings including:- entertainment, events, art, culture, history and shopping. In preparation for this spectacle, and in line with Joburg Tourism’s Domestic Campaign themed “Welcome to Jozi – Make a Visitor’s Day!”, Joburgers are encouraged to go the extra mile in showing all our visitors a good time so they take home great memories of our beautiful city.”
Added Melanie Campbell, Head of Marketing: White Spirits and Rum, Pernod-Ricard: “We are very excited and proud to be collaborating with the MTV Africa Music Awards once again for the ultimate showcase in African talent; ABSOLUT sets itself apart by challenging conventions and pushing boundaries of contemporary culture through creative collaborations with cutting-edge artists. This year we will see the brand celebrating artists who are original and aspire to greater heights through the power of collaboration. The Best Collaboration Award by Absolut honours the African musicians, achievers and trailblazers who source add, curate and collaborate the music we love. Absolut is ready to rock Jozi.”
Monde Twala, Vice President, BET, Youth & Music, VIMN Africa, continued: "The sixth edition of the MAMA promises to be our biggest and most ambitious yet. All roads will lead to the TicketPro Dome for an explosive evening of spectacle and music, while millions of music fans will enjoying the TV broadcast. Our viewers are passionate about African music and achievement, and we look forward to channelling and conveying that passion to an international audience."
Celebrating the pan-African scope of the MAMA, the awards will encompass two stunning Road to MAMA events featuring MAMA nominees and superstar DJs, to be held in Durban and Lagos. Another much-anticipated element of MAMA 2016 will be a music industry workshop for aspiring musicians on 21 October.
First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as 2Face Idibia, Big Nuz, Cassper Nyovest, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Trevor Noah, Zebra & Giraffe, Uhuru, Wahu, Yemi Alade, and many more.
The MTV Africa Music Awards 2016 will broadcast live on MTV Base (322) and MTV (130) on Saturday 22 October at 21:00 CAT. The show will also be transmitted worldwide on partner stations and content platforms from October onwards, while MTV channels around the world will broadcast a one-hour MAMA-themed MTV World Stage.