Tue 01 Nov 2016, 08:00
On Tuesday 1 November, Africa Magic viewers on DStv will notice something very different about their favourite entertainment channels. With a new tagline, “Entertainment loved by Africa”, the Africa Magic brand has been refreshed and all the channels now have new logos and an exciting new look and feel, while retaining their names and unforgettable African storytelling.
The rebranding is part of taking Africa Magic’s development strategy to another level, and follows the redefinition of the Africa Magic channels in 2014 and the launch of Africa Magic Igbo in 2015.
Speaking on the channels’ rebranding, the Managing Director, MultiChoice Nigeria, John Ugbe, said:” MultiChoice is proud to offer our subscribers the best in African entertainment on our Africa Magic channels. Our viewers on DStv can continue to enjoy the best movies, drama series and reality shows on the Africa Magic channels; all with an exciting new look and feel. We encourage them to tune in to DStv to see and experience Africa Magic like never before.”
Africa Magic’s rebranding marks another highlight in the brand’s evolution from one channel in 2003 to eight channels offering entertainment content across different genres. The channels include:
- Africa Magic Showcase (151), home to original hit shows such as Tinsel, Hush, The Voice Nigeria with emphasis on premium African content, from blockbuster movies to must-watch series.
- Africa Magic Epic (152), rooted in culture and home to the best epic movies from the continent
- Africa Magic Urban (153), with content drawn from ‘real life, real stories’ based on contemporary tales told in modern settings.
- Africa Magic Family (154), a familiar channel for viewers on the continent, and jam-packed with stars and stories.
Other channels are Africa Magic World (155) and the local language General Entertainment channels: Africa Magic Hausa (156), Africa Magic Yoruba (157) and Africa Magic Igbo (159).
Also speaking on the rebranding, the Director, M-Net West Africa, Wangi Mba-Uzoukwu, said: “Africa Magic is undoubtedly the home of entertainment in Africa and our viewers have come to expect the best content out of the continent, from drama series and movies, to telenovelas, magazine and reality shows. Our new logos and channel design speak truly to the channels’ audiences and unique offerings, and we are truly excited to bring to viewers the new face of the Africa Magic brand.”