They both reign supreme at the crest of the global music business, and together moguls Beyoncé and Jay Z have no problems selling out stadiums even with no new music.
So fans were left shook by the power couple's explosive inclusion of semi-nude snaps in bed during the Glasgow show of their On The Run II Tour! Especially because, to be fair, they've always kind of kept things low key.
Although Queen Bey is no stranger to bearing ample flash because she can do whatever she pleases, this would be the first time the couple published intimate, let alone semi-naked - snaps of themselves.
Consistent with the Bonnie and Clyde 'fugitive lovers on the run' theme that anchors the visual aesthetic and storyboard of this concert, the pics feature the parents of three in bed with Bey clad in derriere-exposing lingerie, while Jay Z, who is covered with a blanket, can be seen is smoking.
As expected, the pictures have sparked debates online. In addition to drawing comparisons to Kim Kardashian, who recently joked that she's always naked during her CFDA fashion award acceptance speech, some have wondered if the move is a marketing ploy to hype the tour and bolster ticket sales.
Photos via Getty Image