Award-winning vodka Russian Bear is set to crown a new royal - after months of building an exclusive Sneaker Vault packed with collectables, rare finds, limited editions, and timeless classics.
The wait is finally over. The vault is stacked, and it’s about to be unlocked.
On 22 November 2025, Level Three in Kramerville, Johannesburg will transform into the throne room of sneaker culture, as Russian Bear Vodka hosts the ultimate showdown — crowning Mzansi’s King of Kicks.
Three finalists will go head-to-head for the crown to win the vault worth R300 000 worth of sneaker heat - a prize that cements their place at the top of South Africa’s streetwear scene.
In partnership with YFM, Russian Bear has spent months searching for South Africa’s boldest sneakerheads - the ones who live, breathe, and wear self-expression. After weeks of on-air battles, sneaker showcases, and fans votes from fans across Mzansi, it all comes down to one night, one vault, one crown.
“This isn’t just about sneakers, it’s about expression, culture, and confidence,” says Siviwe Mgolodela, Senior Brand Manager, Russian Bear. “The King of Kicks experience will be an unforgettable, invite-only celebration. A night where music meets sneaker culture and legends are made.”
Sneaker culture isn’t just about the drip, it’s identity, hustle, and the power to stand out. Through King of Kicks, Russian Bear continues to back the bold and ignite the streets with energy, creativity and style. Russian Bear King of Kicks.
Let’s kick it to the NEXT LEVEL.