Acclaimed South African singer-songwriter and multidisciplinary artist Msaki, powered by the SAMPRA Development Fund in collaboration with the Africa Rising Music Conference, will travel to Milan, Italy, next week to perform and speak at the Linecheck Music Meeting & Festival 2025. Joining her will be Pfanani Lishivha, CEO of SAMPRA, who will deliver a keynote speech as part of the festival’s international program.
Linecheck, one of Europe’s most influential music conferences and festivals, brings together global industry leaders, creators, and innovators to explore new frontiers in music, culture, and technology. The participation of Msaki and SAMPRA reflects the growing international recognition of South Africa’s creative industries and underscores SAMPRA’s commitment to empowering local talent on the world stage.
Key Engagements include:
● 20. November - Keynote speech “Unlocking Africa’s Music Economy - SAMPRA’s Role in Rights & Revenue” by SAMPRA CEO Pfanani Lishivha, @BASE Milano, 15:30 - 17:30
● 20. November - Performance by Msaki, @BASE Milano, 22:10 - 22:50
● 21. November - Panel Discussion “From stream to stage: when digital listening turns into live performance” with Msaki, @BASE Milano, 12:00 - 13:30
