Logo

Kanye partners with Balmain for "Wolves" video

News
29 July 2016
Screen Shot 2016-07-29 at 6.40.45 PM
The "Famous" video was nothing short of amazing, so for his next video Kanye West certainly had to step things up a notch and that's exactly what he did.

This Friday Yeezy released the second music video off his 'The Life of Pablo' album and it was befittingly for "Wolves". But unlike his regular videos, this latest offering sees him partnering with luxury fashion house, Balmain, for visuals that double up as an advertisement of sorts for the brand in addition to being Mr West's music vid.

To be honest we're not quite sure what to make of the whole thing. The video is truly nothing like we usually see but the concept of aligning with a brand in such a revolutionary way is true to Kanye's maverick form so at least there's that to be thrilled about.

So what we'll do is let you check out the video and decide for yourself if Kanye has truly once again pushed the boundaries or if none of this actually makes sense.



Remember to follow Channel O on our official social media pages via Twitter, Facebook and Instagram.