J Cole's Dreamville Comp Shoots To #1

16 July 2019
Cole proves his commercial power with the chart success of his new mixtape
J Cole

He's successfully carved out his own niche as one of the most respected lyricsts in the the Hip Hop community. And J Cole proves that his woke aesthetic and sound can also be pure gold when it comes to shipping records. The third in the Revenge of The Dreamers series of mixtape debuted atop the Billboard Hop 100 chart, selling 115 000 equivalent albums during the first week of release. 

Although these numbers paled when compared to the numbers done by some of his latter studio albums, Cole will appreciate being able have this impact and instant reach for a mixtape in the age of streaming. His 2018 collaboration-less album, KOD, moved almost 400 000 equivalent album units (with 174 000 pure album sales in that time). 

The 18 track mixtape is essentially a collection of collaborations which features J Cole with a host of guests artists like Vince Staples, DaBaby, J.I.D., Ty Dolla $ign, Saba, as well as a few other artists signed under his record label. 

Earlier this year, Middle Child became the lead single from this mixtape. The song marked the somewhat of a departure for Cole, who up until then had long abandoned the single formula to the way he releases albums, instead parlaying the name he's built into record sales.

It's a strategy authored and popularised by Beyoncé, who released a surprise album with no prior warning or promotion at the prime of her blockbuster commercial pop career. 

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