The third all-inclusive Bacardi Holiday Club wrapped up recently in Carnival style with some of the hottest beats under the sun. Its 2020 ‘Carnival edition’ drew an exclusive crowd dressed to theme with brightly-coloured feather wings, diamante-encrusted headpieces and fashion like no other!
Set on the spectacular grounds of Welgelegen Manor, less than one hour from Jozi. Just 1500 festival-goers spent the weekend dressing up in their finest threads, getting down with their crew with unlimited Bacardi cocktails and an always-on gourmet banquet of delicious food.
The epic festival and undeniably awesome lineup included a mix of rising and leading local artists that brought life to the ‘Bacardi Sound of Rum’ – a sonic celebration and showcase of South Africa’s diverse music landscape, closing off the summer season in true Bacardi style. Over 30 of South Africa’s finest artists performed throughout the days and into the nights - with TKZEE bringing nostalgic charm with their hits into the present, DJ Maphorisa on the decks showcasing his incredible talent, and Langa Mavuso starting off the last day of the festival with his velvet voice and sultry lyrics.
Francois Portier, Managing Director for Bacardi in Sub-Saharan Africa, said on the success of the sold-out event, ‘The Bacardi Sound of Rum music journey culminated with the ultimate celebration of local music at this year’s Bacardi Holiday Club. This year’s Carnival theme gave us the ideal opportunity to allow fans to #DoWhatMovesYou. We loved that guests embraced the theme that resonated through their embellished and colourful outfits, bringing to the forefront individuality, creativity and freedom of expression, which Bacardi so passionately inspires in our fans. Bacardi is fiercely committed to creating content and experiences that truly get our fans moving and we are excited to work with so many inspiring and authentic local artists and creators on both the Sound of Rum and Holiday Club, who enable us to bring Bacardi to life for our fans.'
If you weren’t at the stage or the bar you were most certainly at Channel O’s chill area with lounge chairs, and chilled vibes made for the perfect hang-out area while enjoying a drink or one of the delicious meals. Prizes were up for grabs, inspired by the brands, and the ‘Stir Creativity’ Bombay Sapphire Secret Sunflower Stage was nestled deep within the Manor’s Sunflower fields. Gin and tonic cocktails accompanied by melodic and soulful sounds were the order of the day.
The lucky few who were able to spot it enjoyed the afternoons like no other.Bigger isn't always better - this festival is a little bit special with just 1500 tickets sold, no queues, intimate access to artists and a whole lot of room for reveler’s getting-down pleasure.