Ten seasons in, and Biggie’s not slowing down. In fact, he’s doing the opposite, raising the stakes, flipping the script, and turning the heat up to max pressure. Big Brother Naija Season 10 has officially launched, and with it comes a historic chapter in one of Africa’s most iconic reality franchises.

With a first double launch weekend in years, the show took over both Saturday and Sunday primetime to roll out its most audacious game yet. The theme? 10/10. That's a nod to a decade of drama, strategy, alliances, heartbreaks, wins, and unforgettable moments. This isn’t just Big Brother’s house anymore. It’s the 10/10 house, and every detail has been re-engineered to match the milestone moment.

Diva Saturday, King Sunday 

Saturday night was for the ladies. And Biggie didn’t hold back on the entrance, the energy, or the elegance. It was a diva drop-in like no other. The following night, the gents stepped in to complete the puzzle, locking in 29 housemates ready to test their limits in a house that doesn’t believe in soft landings. Two launches. Two vibes. One house. And one legendary season in motion.

But beyond the glitz and the grand entrances, Biggie made it clear from night one: this season is not for the faint-hearted.

No slackers, no cap 

Host Ebuka Obi-Uchendu came with fire reveals across both nights — none more memorable than the announcement that excessive napping is basically cancelled. In Biggie’s house, the grind is real. The housemates will now face a reward-and-punishment system designed to keep them alert, engaged, and present. Sleeping through the game? That’s a luxury this 10/10 house simply doesn’t allow.

The message is clear: show up, stay up, and keep up.

Fluctuating fortunes. 

If that wasn’t enough pressure, the prize money has entered its own game. For the first time, the housemates' performance will directly impact the total cash prize. The full bag, the biggest in BBNaija history, is on the line, but keeping it that way? That’s a collective responsibility. If they flop, the figure drops. If they bring heat, the bag bounces back.

This isn’t just a reward. It’s a moving target. And it’s one of the many record-breaking twists that make this season the most unpredictable yet.

HoH just got trickier!

Let’s talk gameplay — because Biggie’s strategy department has been in overdrive.

The Head of House (HoH) challenge now takes place on Sunday nights (21:00 –22:30 WAT), and it comes with more power... and more paranoia. Win it, and you're not just HoH. You are temporarily in charge until Monday’s HoH Challenger Game, where your title (and comfort) can be snatched in broad daylight.

But that’s not all. Come last in the HoH challenge? You are up for nomination. Automatically. In Biggie’s 10/10 house, there’s no such thing as a quiet game. Every competition has consequences. Every nap could cost you. And every win might still come with a twist.

Nominations, voting and shift of power 

With Nominations now taking place every Monday from 20:00 to 21:00 WAT, followed by Voting kicking off at 21:00 and closing on Thursdays at 22:00 WAT, the power is, at this stage, firmly back in the hands of the viewers. Strategy inside the house must now sync with sentiment outside it. Your fans? Your lifeline. Your gameplay? Under constant watch. 

The Bag of Twists and The Red Telephone 

This season, the HOH is handed a mysterious Bag of Twists, granting powers that can shake the house to its core. Think: Save & Replace, add to the nomination pool, or other Biggie specials that haven’t even dropped yet. It’s unpredictable. It’s strategic. It’s dangerous.

And then there’s the Red Telephone, a mysterious new fixture in the house. When it rings, the reigning HoH must choose who picks it up. The message? Could be a mission, a punishment, a prize… or chaos. Mystery, dread, and delicious suspense? This is 10/10!

Watch BBNaija season 10 unfold live 24/7, on DStv Channel 198, GOtv Channel 49, and on Showmax. Follow us on X, Instagram, Facebook and TikTok for all the gist. BBNaija season 10 is proudly brought to you by our Gold sponsor Guinness Nigeria.