The 23-year-old fashion designer had secured the ₦150 million grand prize package: ₦80 million in cash, a luxury SUV, and a trove of sponsor rewards. But beyond the money and the selfies, her triumph was a victory of narrative, nerve, and a star making her mark.
How did she go from one of 29 hopefuls to the undisputed queen of “10/10”? What moves, missteps, alliances, and revelations shaped her winning arc? Here’s how Imisi turned ambition into artistry and politics into performance.
Entering the arena
When Big Brother Naija Season 10 launched, the stage was already set for chaos. Twenty-nine housemates, locked in for ten weeks, with the promise of amplified drama. The theme “10/10” was more than branding, it was a dare.
From her first step into the house, Imisi stood out, not by stealth, but by her full-throttle personality. She carried Yoruba pride as armour, tossed sharp one-liners like gloved jabs, and introduced herself as “Ijoba 606,” a persona that's part street poet, part commanding sovereign. Her confidence wasn’t flashy for show; it felt like heat you could feel through the screen.
Her look changed daily; new hair eras, bold fashion statements, but it was her comedic instincts and ability to riff on mundane interactions that turned her into content gold. Whether she was joking in the lounge or trading playful jabs with housemates, Imisi transformed the ordinary into the memorable.
Trials, tensions and turning points
Victory wasn’t handed to her. It was earned in confrontations, recoveries, alliances, and tasks often interwoven.
The Rooboy clash and the art of recovery
One of her defining early moments was an explosive confrontation with housemate Rooboy. For some viewers, the scene threatened to cast her as a villain. But Imisi flipped it. Rather than doubling down on aggression, she used her diary room reflections to soften the narrative; explaining her emotions, acknowledging friction, and showing a more vulnerable side. The result? Many turned from critics to admirers.
The Kola bond
In the chaotic ecosystem of Big Brother, few relationships felt as grounded as her friendship with Kola. She cooked for him and they supported each other through the season. When house stress mounted, Kola became both confidante and strategic partner. Their bond produced some of the show’s most human moments—and the audience saw it. Kola, inside the house, even predicted she would win and the friendship translated to votes.
Contest code: Six task wins
She didn’t coast. Imisi dominated brand and sponsor tasks, securing six major wins - Indomie, Guinness, TravelBeta, Lush Hair, and others. With each victory, she racked up practical rewards and solidified her “wager assassin” reputation. She proved she could do, not just talk.
Throughout, Imisi’s diary room moments showed a woman who came to play but also to be seen. She confessed she entered “to show the world who she truly is, no filters, no hiding.” Viewers rewarded that honesty; she became more than a competitor, she became a persona people rooted for. Her supporters called themselves “Imistars”.
The finale and the crown
October 5 delivered a spectacle fitting of the “10/10” season. The arena pulsed with energy, underscored by Adekunle Gold’s “Party No Dey Stop.” Ebuka led the crowd through a recap, each evicted housemate triggering surges of cheers, tears, and applause.
One by one, Kaybobo, Isabella, Jason Jae, Mensan, Kola, Sultana, and Koyin left the stage. She and runner-up Dede were the last two standing. Then, at 8:57 p.m., fate was sealed. With 42.8% of the vote, Imisi’s name rang out:
“The people have spoken - The winner, IMISI, remains undisputed!”
The confetti fell. The crowd roared. Across Nigeria, and beyond, she became a brand, a conversation, a moment.
In her final diary session, she remained grounded: “Honestly, right now I don’t have a set plan for the money. I need to seek financial advice first.” It was a vulnerable, human ending to her high-stakes journey.
Why she won
Imisi’s victory isn’t reducible to one moment or move. But three pillars carried her to the throne:
Electric entertainment - She made every scene crackle. When she walked in, something happened. When she spoke, people leaned in.
Relatable realness - She let viewers in. She snapped, she cooled, she cried, she joked but always with a sense that she was being herself.
Her refusal to accept insincere apologies was often framed by fans as a moral stand. In a show of facades, Imisi kept an inner line she wouldn’t cross.
She now joins a rare lineage: the fourth female winner of Big Brother Naija, after Mercy Eke, Phyna, and Ilebaye. That quartet represents authenticity over artifice and popular support over mere spectacle.
The legacy of Ijoba 606
As Season 10 fades into memory, it leaves behind something more than viral clips and ratings charts. Imisi’s journey speaks to a truth: in Biggie’s house, the crown doesn’t go to the strongest player, the slickest talker, or the loudest drama maker. It goes to the one who shows up, stays real, and turns every moment into possibility.
Congratulations, Ijoba 606, the crown is yours. The world is watching.
Imisi was crowned the winner of Big Brother Naija season 10 on Africa Magic Showcase and Africa Magic Family on DStv channel 151 & Gotv 49 on Sunday, 5 October 2025. Follow us on X, Instagram, Facebook and TikTok for all the gist. BBNaija season 10 is proudly brought to you by our Gold sponsor, Guinness Nigeria.