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Central African Rep
Must Watch Videos
At the 2012 MK Awards
MK Awards 2012 - winners
MK strikes gold!
Libby Allen | Thu, 27 Sep 2012
The weekend held great accolades for M-Net’s radical music channel
as, along with its agency
, the channel left the Pendoring and Loerie Awards in Cape Town with nine major awards!
On Friday, 21 September, the 18th Annual Pendorings saw MK receive:
Gold - Non-broadcast video and film
Gold - Internet, mobile, interactive communication
Gold - Digital mixed-media campaign
Gold - Integrated campaign
Silver - Live events, activations, direct communication (for the
... pop up bar)
MK and Ogilvy were also awarded the Pendoring Prestige Award, the highest accolade in Afrikaans language advertising.
And as Saturday, 22 and Sunday, 23 September saw the big boy of advertising awards, the 34th Annual Loeries, MK won:
Gold - TV Trailers, Channel & Station Promos category
Silver - Digital and Mixed-Media Campaign category
Bronze - Integrated Campaign category
focuses on three characters, each with a story lasting 20 days. Along with daily episodes on the channel, the characters journeys ran across three platforms:
, updated daily.
Stemming from the idea that to its audience (and as a representation of its audience) MK is a lot of things- but mostly, it just, well, is. So, through anecdotes, images and videos, Ogilvy asked the audience to draw its own conclusions about the channel. It became a living, honest portrayal of South African youth culture. It also stirred controversy and intrigue, as the characters lived through followers piecing together the breadcrumbs left across MK’s social platforms. Check it out!
MK Awards 2013: Van Coke owns
Local is awesome: MK's MVP Premiere
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